Analysis of the leakage in sales and its prevention through hygiene and supply chain betterment.Brand management for women's Indian wear brands present at Nykaa fashion.Catalogue hygiene, Curation and QC of brands product showcased on the website.Sample QC for the brands with most leakages.

Worked in the domain of consumer behaviour and brand development.Handled the development process from ideation to execution for a new subsidiary brand under Donear.Conducted offline surveys to study the wardrobe strength of bottom-wear for men and did extensive research on competitor brands.In charge of finding and selecting appropriate store location for launching the new brand.

Learning and implementing types of dyes, printing methods and weaving techniques to uplift local artisansCreating awareness about government policies, schemes and loans among the artisans.Facilitated revival of old dyeing techniques by helping artisans acquire funds from the government.