With over 10 years of experience in operations, business development, marketing, and project management, I am a data-driven digital marketing professional with a passion for solving complex business problems and delivering value to clients. As an Associate Director at Datawrkz, I lead the account management team to develop and execute digital marketing strategies for B2B and B2C clients from various domains, such as Healthcare, F&B, e-commerce, and education. I manage complex digital marketing campaigns from defining campaign KPIs, optimization, and reporting, to revenue and margin optimization through effective media planning and buying. I also develop strategic partnerships with third-party data providers as per customer-specific requirements and support business development by creating marketing plans and pitching with the sales team. My core competencies include process improvement, growth marketing, app marketing, supply chain optimization, risk management, and cross-functional collaboration. I leverage my MBA and PGPX credentials from the Indian Institute of Management Ahmedabad to apply business acumen and analytical skills to every project I undertake. My mission is to help clients achieve their marketing goals and grow their businesses by providing them with innovative, data-driven, and customized solutions. I am always eager to learn new skills and explore new opportunities in the dynamic and evolving digital marketing landscape.