Key member of the start-up team responsible for diversifying company’s brands into consumer products. Responsibilities include developing business through brand licensing partnerships, marketing of licensed products and manage the relationship with partners / agencies.Took over added responsibility for launching the chain of high-end salon’s under “Femina Flaunt” brand, while taking care of strategic alliances and managing loyalty program.• Conceptualized an alliance partner program for the Femina Flaunt Salon by on-boarding top tier brands in various categories leading to incremental sales and additional footfalls.• Included Times Group transactional properties in the alliance program to increase the companies brand touch points.• Worked closely with cross functional teams to execute a comprehensive marketing plan across Times Network to increase revenue and drive brand awareness.• Created opportunities with social media campaigns in collaboration with alliance partners leading to incremental regular addition in our follower base.• Promoted repeat sales by implementing a loyalty program focussing on client retention.• Negotiated terms and commercials for renewals of licensing agreements with key partners and scouting for new partners for brand partnerships.

• Conceptualized and executed the marketing plan for partners licensed products on Times Network including tv, print and digital with measurable KPI’s. • Working with the agency for managing the digital Strategy as per brand guidelines across website, social media and Times digital assets. • Formulated a comprehensive business plan, strategy with SMART goals for the salon business.• Leveraged research findings to develop brand guidelines, positioning and character for the new business in line with the legacy brand “Femina”.

• Launched several new products lines across new categories through licensing partnerships.• Developed partner specific business plans including product development, distribution strategy and financial estimates for assessing the business.

• Created the retail identity named ‘Flaunt’ for magazine brand ‘Femina’ and launched an apparel, footwear and bags range in a licensing deal with ‘Shoppers Stop’.• Built management dashboard for data analysis and insightful decision making.• Worked closely with design and management agencies for the development of brand extension program.

Joined in a newly created position and tasked with restructuring of strategy and rework the brand positioning along with revamping operational processes. • Planned and implemented marketing mix program on company owned channels for our licensed products.• Signed up with new partners and negotiated commercials for renewals of key licensee’s.• In collaboration with Ad Sales team created a program combining ad spots and product licensing rights.

Was a part of the start-up team for developing and merchandising, Disney branded books directly to retail and to develop the existing licensing business.• Worked on overall strategy development in collaboration with the internal teams.• Launched the business in partnership with key book stores in modern and traditional retail.

• Managed the licensee agreements and maintained sales dashboard for the department.

• Conducted repeat sales training sessions and did new hires skill evaluation for the team.• Handled overseas customer queries and promoting sales through inbound customer calls.

• Handled new business development through overseas agent’s network.