Created the operational team at INI and have scaled this team from 0 to 40 + folks based in NY, Singapore and LondonSet up a COE based in Mumbai that supports our planning and buying teams with 80+ people on the ground in Year 1Lead the effort in roll out tools like Mediatools, Lumina, Asana etc in driving process efficiencyArchitected and help lead the 1st centralised global data infrastructure set up that is used for Global media performance reporting across the INI client baseLead MB Taskforce in systems evaluations across all MB agenciesActive participant in the MB Transformation Taskforce across multiple workstreams

Onboard global clients like J&J, Spotify, Accenture and set up the best practices and playbooks for their Ad Operational processesSet up IPG Mediabrands 1st offshore hub that supported Ad Operations and Reporting that services all markets globally. This included the HR and Finance processes as wellParticipated in IPG Mediabrands Taskforce in developing the MB Reporting process

Set up the central Ad Operations at MB that supports all the agencies nationallyGrow the team from 5 to 20 Be the main point of contact for any new client onboarding, troubleshooting, escalation and providing solutions to clients technical projectsLed projects like centralised reporting to drive efficiencyBuilt new products and services that created incremental revenue of $1M +

Account manager supporting all the agencies under IPG Mediabrands in Australia Driving the adoption of Sizmek tools and technologiesTroubleshoot any issues flagged by the teams

• Worked with high-end clientele requiring professional client-facing skills like Brother International, Cox & Kings, HCL Technologies, Symbiosis International University and all its individual institutes, Lavasa Corporations, Bank of Maharashtra, Gitanjali Jewels etc. • Built over 10 brands online and handled over 70 digital marketing campaigns across verticals like Retail, Consumer Durables, Banking and Finance, E-commerce, Real-estate and Education with various objectives - reach, engagement, lead generation, e-commerce sales and social engagement • Worked directly with the Business Head on all projects and assisted in developing key functions of the business • Multi-faceted role involving the various functions involved in account acquisition and management for a long term relationship:o New customer analysis and Business Development (in existing and new domains)o Identify market and competitor trends with research to develop the big ideao Forge and maintain long term client relationshipso Solution Marketing for clients o Digital Strategy development o Digital Strategy Planning and Executiono Write insight driven communication briefs for the creative department o Media planning and negotiating o Data Analysis for campaign trends and identify optimization opportunities o Financial Managemento Post campaign documentation for future referenceo Agency revenues o Develop and mentor the team across functions• Headed centralized operations in Pune for Pan India presence and responsible for all delivery• Internal Problem solving under high pressure• Familiar with Double Click for campaign tracking, optimization and media planning• Google Adwords Certified in Search Advertising • Received an award from the agency for “Going beyond the call of Duty”• Conducted a workshop on Digital Media: Data Analysis with the students of Symbiosis Institute of Media and Communication, Pune