Ankita Bari Email & Phone Number

Concord, Nc, Us

Charlotte, North Carolina Area

Led social listening efforts, oversaw complex projects, managed project teams, and developed marketing strategies for a diverse portfolio of clients.- Expertly navigated the management of a portfolio comprising 7 regulated brands, navigating intricate legal landscapes and regulatory compliance requirements while optimizing and managing their social media presence effectively.- Spearheaded strategic utilization of industry-leading social listening tools, including Falcon.IO and… Show more Led social listening efforts, oversaw complex projects, managed project teams, and developed marketing strategies for a diverse portfolio of clients.- Expertly navigated the management of a portfolio comprising 7 regulated brands, navigating intricate legal landscapes and regulatory compliance requirements while optimizing and managing their social media presence effectively.- Spearheaded strategic utilization of industry-leading social listening tools, including Falcon.IO and Brandwatch, to analyze over 500K yearly mentions. Provided clients with actionable insights that informed their channel strategies and drove substantial business outcomes.- Produced in-depth weekly and monthly analytics reports for clients, offering sophisticated analyses of key metrics, consumer sentiments, and targeted recommendations for channel optimization and sustainable growth.- Orchestrated the seamless launch of a 47,000+ sq ft multi-vendor store, meticulously overseeing brand and channel strategies digital as well as traditional strategies; overseeing their marketing initiatives, encompassing billboard placements, magazine features, PR campaigns, social media campaigns, paid advertisements, email marketing, etc- Provided strategic direction for team analytics performance analysis, delivering actionable recommendations to enhance client outcomes and internal team strategies.- Mentored and managed cross-functional project teams, ensuring alignment with objectives and surpassing project timelines and deliverables. - Played a pivotal role in shaping the agency's social media strategy, driving business development efforts, also aiding in crafting compelling pitch decks for prospective clients.- Initiated the integration process of project management software Monday.com, culminating in the attainment of platform certification. Leveraged this proficiency to streamline project workflows and foster enhanced team collaboration, thereby optimizing project management procedures. Show less

United States

Demonstrated leadership in client management, analytics implementation, and strategic planning, driving business growth and operational excellence through effective collaboration and process optimization.- Led client relationship management efforts, serving as the primary liaison and fostering strong, enduring partnerships based on trust and mutual success.- Directed the implementation of robust analytics and reporting systems, providing clients with comprehensive insights into… Show more Demonstrated leadership in client management, analytics implementation, and strategic planning, driving business growth and operational excellence through effective collaboration and process optimization.- Led client relationship management efforts, serving as the primary liaison and fostering strong, enduring partnerships based on trust and mutual success.- Directed the implementation of robust analytics and reporting systems, providing clients with comprehensive insights into campaign performance, consumer behavior, and brand health, ensuring continuous monitoring and optimization.- Successfully spearheaded the onboarding process for two additional regulated category clients, expanding the client portfolio and enhancing service offerings.- Collaborated with educational clients to lead branding exercises and execute social media management strategies aimed at driving engagement and awareness among target audiences.- Developed and executed strategic marketing plans aligned with organizational objectives, driving measurable business growth for clients across diverse industries.- Contributed to a pro bono project for an NGO, overseeing the development of a website to support their mission and initiatives.- Led cross-functional teams to execute complex marketing initiatives, ensuring seamless coordination and timely delivery of project milestones, including involvement in scope writing and development.- Played a pivotal role in establishing company SOP processes for client management, customer service, and social media calendars, enhancing operational efficiency and effectiveness. Show less

United States

Directed reputation management efforts, led client onboarding processes, and managed a team to implement comprehensive social media strategies, analytics reporting, and high-profile campaign monitoring for regulated category clients.- Directed and implemented reputation management strategies for a multi-location restaurant chain, ensuring alignment with brand messaging and delivering exceptional customer experiences across all touchpoints.- Acted as a primary liaison between… Show more Directed reputation management efforts, led client onboarding processes, and managed a team to implement comprehensive social media strategies, analytics reporting, and high-profile campaign monitoring for regulated category clients.- Directed and implemented reputation management strategies for a multi-location restaurant chain, ensuring alignment with brand messaging and delivering exceptional customer experiences across all touchpoints.- Acted as a primary liaison between business partners, clients, and internal teams, translating business objectives into actionable marketing strategies and initiatives.- Demonstrated initiative by independently learning and mastering the social listening platform Brandwatch, utilizing advanced query writing skills to gather data and generate comprehensive reports for regulated category clients.- Led the successful onboarding process for three new regulated category clients, expanding the client portfolio and enhancing service offerings.- Managed a dedicated team responsible for executing social media strategies, overseeing analytics reporting, and integrating Google Analytics to drive performance insights and optimize campaign effectiveness.- Spearheaded the monitoring of a high-profile campaign for a regulated category client, overseeing the execution of a project featuring renowned designer and activist Sebastian Errazuriz, who constructed a 20-foot-high LED structure in New York City. Show less

United States

Orchestrated reputation management strategies, conducted customer analysis, and executed social media campaigns to foster engagement and compliance for diverse clients in various industries.- Orchestrated comprehensive reputation management strategies for a food franchise with 42 locations, focusing on fostering strong customer relationships and ensuring client satisfaction.- Conducted in-depth analysis of customer reviews to identify locations with the lowest satisfaction rates… Show more Orchestrated reputation management strategies, conducted customer analysis, and executed social media campaigns to foster engagement and compliance for diverse clients in various industries.- Orchestrated comprehensive reputation management strategies for a food franchise with 42 locations, focusing on fostering strong customer relationships and ensuring client satisfaction.- Conducted in-depth analysis of customer reviews to identify locations with the lowest satisfaction rates, creating actionable reports to mitigate issues and improve overall customer experience.- Strategized and executed social media campaigns for various clients, including a custom high-end furniture boutique, driving engagement and facilitating ongoing dialogues with customers.- Leveraged advanced social media management platforms such as Social Studio, Socialbakers, and Hootsuite to address consumer complaints and pain points for regulated category client, effectively managing their online reputation.- Developed and maintained an integrated social media editorial calendar for the regulated category client, aligning content with client objectives and industry trends to maximize engagement and reach.- Monitored and provided updates on youth prevention regulations, ensuring compliance and mitigating potential issues or negative publicity for the regulated category client. Show less

Charlotte, North Carolina Area

Managed the social media presence of productivity expert Carson Tate's brand, developing and executing engaging content strategies across multiple platforms to elevate brand visibility.- Managed social media channels for a productivity book client, focusing on enhancing Carson Tate's social presence and building her personality as a productivity influencer.- Led the development and execution of a comprehensive social media strategy for Work Simply, a leading provider of productivity… Show more Managed the social media presence of productivity expert Carson Tate's brand, developing and executing engaging content strategies across multiple platforms to elevate brand visibility.- Managed social media channels for a productivity book client, focusing on enhancing Carson Tate's social presence and building her personality as a productivity influencer.- Led the development and execution of a comprehensive social media strategy for Work Simply, a leading provider of productivity solutions by expert Carson Tate.- Created and curated engaging content across all social media platforms, including LinkedIn, Facebook, Twitter, and Instagram, to promote the author, her book, and her productivity solutions, resulting in a significant increase in brand visibility and a 23% rise in customer engagement.- Developed and maintained a detailed social media content calendar to plan and schedule marketing campaigns, ensuring consistent messaging and alignment with company objectives.- Monitored social media channels using analytics tools such as Sprout Social and Hootsuite to track performance metrics and engagement levels, analyzing data to optimize content and strategy. Show less

Charlotte, North Carolina Area

Orchestrated comprehensive marketing campaigns for a national restaurant franchise, fostering franchisee relationships, executing successful advertising initiatives, and driving franchise leads through targeted media efforts.- Oversaw comprehensive traditional and digital marketing initiatives for a US-based restaurant franchise with over 170 locations in 30 states, certified by the USDA.- Collaborated with the Chief Visionary Officer (CVO) and Vice President (VP) of Marketing to… Show more Orchestrated comprehensive marketing campaigns for a national restaurant franchise, fostering franchisee relationships, executing successful advertising initiatives, and driving franchise leads through targeted media efforts.- Oversaw comprehensive traditional and digital marketing initiatives for a US-based restaurant franchise with over 170 locations in 30 states, certified by the USDA.- Collaborated with the Chief Visionary Officer (CVO) and Vice President (VP) of Marketing to develop brand identity, conducting extensive research to understand the target audience and devising effective communication strategies.- Increased Instagram followings by 10% within 6 months through strategic content creation and engagement tactics.- Managed and optimized SEO strategies for both B2B and B2C websites, ensuring high visibility and ranking for relevant keywords.- Successfully executed paid advertising campaigns on platforms including Google, LinkedIn, Facebook, and Instagram, resulting in a notable 12% increase in sales.- Developed and implemented tailored marketing communications strategies for franchise owners, considering their individual locations and demographics to maximize effectiveness.- Generated franchise leads through targeted print and online media campaigns, collaborating closely with the sales team to follow up on leads and facilitate conversions into new franchise owners.- Led the successful United Airlines Magazine campaign, resulting in a 40% growth in B2B sales through a well-executed advertorial campaign.- Managed legal documentation for franchise owner onboarding, ensuring accuracy and compliance with relevant laws and regulations in collaboration with the legal team. Show less

Charlotte, North Carolina Area

Strategically guided digital marketing endeavors for serial entrepreneur Mac Lackey, leveraging SEO optimization, paid advertising, and content creation to enhance brand visibility and drive significant sales growth.- Collaborated closely with serial entrepreneur Mac Lackey to develop and execute digital marketing strategies, focusing on enhancing his personal brand and promoting his business book.- Conducted market research and competitor analysis to inform strategic… Show more Strategically guided digital marketing endeavors for serial entrepreneur Mac Lackey, leveraging SEO optimization, paid advertising, and content creation to enhance brand visibility and drive significant sales growth.- Collaborated closely with serial entrepreneur Mac Lackey to develop and execute digital marketing strategies, focusing on enhancing his personal brand and promoting his business book.- Conducted market research and competitor analysis to inform strategic decision-making and ensure alignment with business objectives.- Managed all aspects of digital marketing campaigns, including social media management, website optimization, email marketing, and event coordination.- Utilized web analytics to track performance metrics and identify opportunities for optimization, resulting in significant increases in website traffic and user engagement.- Led a team of 7-10 creative and contract resources, ensuring projects were completed on time and within budget.- Created engaging content for various digital platforms, including blog posts, videos, infographics, and podcasts, to drive brand awareness and engagement.- Developed and executed email marketing campaigns, leading to a 6% increase in newsletter open rates.- Established strategic partnerships with influencers and media outlets to expand brand reach and credibility.- Proactively monitored online feedback and responded to inquiries, fostering positive brand sentiment and customer relationships. Show less

Charlotte, North Carolina Area

Played a key role in supporting advocacy programs, digital outreach efforts, and community education initiatives, including organizing poverty simulations and fostering engagement through various channels.- Assisted the Advocacy Program Manager in day-to-day activities and responsibilities to support various projects and programs within the Strategic Initiatives Department.- Developed and implemented strategies to leverage Crisis Assistance Ministry’s website, blog, and social… Show more Played a key role in supporting advocacy programs, digital outreach efforts, and community education initiatives, including organizing poverty simulations and fostering engagement through various channels.- Assisted the Advocacy Program Manager in day-to-day activities and responsibilities to support various projects and programs within the Strategic Initiatives Department.- Developed and implemented strategies to leverage Crisis Assistance Ministry’s website, blog, and social networking platforms as effective tools for community education on poverty-related issues.- Ensured the timely updating of information outlets, including the advocacy board, website, and advocacy library to keep stakeholders informed.- Provided support in the planning, execution, and evaluation of Poverty Simulations and other projects and programs within the Strategic Initiatives Department, contributing to their success.- Created Assets and Opportunity newsletters, maintaining consistent messaging and ensuring all external written communication met quality standards.- Coordinated the production of print materials such as brochures, flyers, and fact sheets, overseeing their update and creation as needed.- Managed projects, including Opportunity Discussions and the Charlotte Stays Home Campaign, ensuring their smooth execution and alignment with organizational goals. Show less

Mumbai Area, India

Contributed to the successful launch of Rosiflex by assisting in sales activities and conducting a market survey on patient benefit programs, gaining insights into product reception and customer needs.- Conducted market research and analysis to support the launch of the new product, Rosiflex.- Assisted in developing sales strategies and marketing campaigns to promote Rosiflex effectively.- Participated in sales presentations and demonstrations to potential clients, showcasing… Show more Contributed to the successful launch of Rosiflex by assisting in sales activities and conducting a market survey on patient benefit programs, gaining insights into product reception and customer needs.- Conducted market research and analysis to support the launch of the new product, Rosiflex.- Assisted in developing sales strategies and marketing campaigns to promote Rosiflex effectively.- Participated in sales presentations and demonstrations to potential clients, showcasing the benefits of Rosiflex.- Collaborated with the marketing team to create promotional materials and product literature.- Conducted a comprehensive market survey on the company's patient benefit program, gathering valuable insights for improvement.- Contributed ideas for optimizing sales processes and improving customer satisfaction.- Received recognition for outstanding performance and dedication during the internship. Show less

Pgdm, Marketing/Marketing Management, General, 7.95

Activities and Societies: Member of Kushagra, Centre of Entrepreneurship Development of IMT Nagpur, Centre of Corporate Governance.

Bachelor Of Commerce (Bcom), Business, Management, Marketing, And Related Support Services, Distinction

Activities and Societies: Member of NSS, conducted social activities in college like blood donation drive, visits to orphanage, health.