Ankita Mehta Shodhan Email and Phone Number
Ankita Mehta Shodhan work email
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Ankita Mehta Shodhan personal email
I am a strategic Product Leader with 11+ years of experience in digital media, specializing in the creation of technology-driven products that deliver exceptional user experiences and simplify complex challenges. My expertise spans APIs, integrations, marketing, advertising, customer care, and research, where I have consistently transformed ideas into successful, market-ready solutions.Currently, I lead the Global Product Strategy and Operations for TikTok's API for Business, overseeing key go-to-market strategies and cross-functional initiatives. I have driven global product marketing efforts, enabling API adoption, and consistently exceeding revenue targets, contributing over $XX.XXB in API-enabled revenue. My strategic initiatives have activated XXXK+ advertisers, ranging from large enterprises to SMBs, driving incremental growth for both advertisers and creators.I bring a clear perspective on product-market fit, craft effective messaging, and develop competitive positioning that resonates with diverse audiences. I am adept at leading cross-functional teams in planning and executing product launches, while leveraging my technical background to simplify complex concepts for various stakeholders. My analytical approach and ability to convert user feedback into actionable insights guide product roadmaps and shape the strategic direction of the business.I am deeply committed to leveraging data and user insights to drive product innovation and growth, with a passion for the transformative potential of AI and its societal impact. My experience as a product manager, marketer, researcher, and engineer has underscored the importance of a customer-centric approach and the value of impactful storytelling in product marketing.All opinions expressed are my own and do not reflect those of my organization.
Databricks
View- Website:
- databricks.com
- Employees:
- 12099
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Product – Gtm And Support AutomationDatabricksCalifornia, United States
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Global Product Marketing Lead, Api For BusinessTiktok Aug 2024 - PresentLos Angeles, California, Us -
Global Product Marketing Manager, Api For BusinessTiktok Mar 2022 - Aug 2024Los Angeles, California, Us● Leading the go-to-market strategy, orchestrated global product marketing, spearheaded strategic initiatives, drove API activation andadoption, surpassing revenue goals, and directly contributed X.XXB in API-enabled revenue. Activated XXXK+ advertisers (average PoP growth of XXX%),● Representing the voice of the customer, gathering and analyzing developer feedback to source XXX+ product requests through inbound research and direct feedback sessions, informing decisions, product strategy, and roadmaps for 5 new large-scale and 4 existing APIs, showcasing a deep understanding of delivering business value.● Acted as interim Product Manager, collaborating for the seamless alpha, beta, and GA launches of Content and Community APIs for 60% of the Top 100 TikTok advertisers.● Enhanced cross-functional collaboration and efficiency, reducing operational tasks by 8 hours/week and implementing structured frameworks of self-allowlist and self-webhook configuration, saving time for the Product Marketing, Partnership, and Solution Engineering team and improving onboarding turnaround time 4x.● Produced high-quality internal and external collateral, resulting in a 1650% increase in active developers since onboarding.Referral link: https://job.toutiao.com/s/Ak1XtGW
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Senior Product ManagerUncountable Inc Nov 2021 - Mar 2022San Francisco, California, Us• Working cross-functionally with Engineering, Implementation, and Customer Success teams across the globe (US, Germany) to gather and prioritize requirements, and ship great features to aid R&D scientists to develop and manage their scientific development.• Creating and maintaining the solution vision, roadmap, and backlog of work through the project’s lifecycle.• Establishing and monitoring KPIs - synthesizing insights by analyzing data and metrics to build better product features.• Researching, prototyping, and collecting user feedback on ideas in order to deliver empathy-driven features.• Improving UX through increased user feedback collection, frequent iterations to customer needs, and beta testing. -
Senior Product Manager - Integrations, Api, And WebhooksSprinklr Jun 2019 - Nov 2021New York, Ny, UsI joined Sprinklr during its initial phase as a startup (< 50 R&D team) and have led multiple projects for it to grow into a unicorn company (> 800 R&D team).• Leading product vision, strategy, development, and execution for delivering a holistic digital experience for the world’s largest brands (75 of the world's 100 most valuable brands - like Nike, Microsoft, and McDonald's) to do marketing, advertising, care, sales, research, and commerce across 23 social channels, 11 messaging channels, chat, SMS, and email – all on one integrated platform.• Working closely with UX Designers, Developers to build enterprise-grade solution integrations with over 30 business applications such as Salesforce CRM, Microsoft Dynamics, Oracle, Google, ServiceNow, and many more. https://www.sprinklr.com/apps/.• Interfacing with customer engagements across the globe (US, EMEA, APAC) and providing customer-facing teams with necessary technical product support to define and prioritize new user experiences. • Developed the product integration roadmap to meet business objectives and build consensus on prioritization which drives product execution.• Understanding customer needs, researching competitive product offerings to identify ways to differentiate the product.• Work with the design to research, prototype, and collect user feedback on ideas in order to deliver empathy-driven products. -
Senior Product EngineerSprinklr Apr 2017 - Jun 2019New York, Ny, Us
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Senior Product EngineerSprinklr Apr 2015 - Mar 2017New York, Ny, Us● Acting as a bridge between User Experience Designers, Engineers, Marketing, and Sales team, to build out isomorphic applications using React, Redux/Alt - Flux.● Started using modern front-end workflows such as test driven development, responsive web design, SEO friendly, A/B testing, automation through npm scripts/gulp, BEM implementation using Sass and version control with Git.● Created the CSS and Sass style guidelines for Sprinklr.● Experience in mentoring employees to implement important projects and guiding them till its completion
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Product Engineer - Front EndSprinklr Jan 2014 - Apr 2015New York, Ny, UsSprinklr while giving you the feel of a startup makes you work for a common purpose to build the world's best enterprise software solution. I am glad to be a part of a team that thousands of knowledge workers from Fortune 500 companies, use everyday to create and manage their social media content. Apart from gaining domain knowledge in front-end development, I am exposed to working in a innovative yet very time bound culture. I have developed a better sense of visual designing and given the opportunity to look at User Interaction more closely.● Led a team of 6 engineers and designers in the development of Planner application being popularly used by clients like Nike, Disney, Apple, Dell, McDonald’s and 46% of Fortune 50 companies.● Worked in over 6 different social engagement and management products such as Ads Reporting, Benchmarking, Reporting Insights, Content Marketing, Collaboration, Pulse (SXSW) which were built using Backbone, RequireJS, and Pusher. The interactive charts and visualizations were made using D3.js, Highcharts, and Google Charts.
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VolunteerUnited Women In Business Foundation Jun 2017 - Oct 2017New York, New York, UsThe United Women in Business (UWIB) is a 501(c)(3) non-profit organization devoted to the professional and personal development and education of women across all industries. UWIB serves members through educational programming and professional development events, philanthropy opportunities, and special membership events in order to help members excel in their own careers, make lasting connections, and inspire others.Volunteered in managing local networking events. -
Student AmbassadorGoogle Aug 2012 - May 2013Mountain View, Ca, Us -
Research & Development InternCarnegie Mellon University Mar 2012 - Dec 2012Pittsburgh, Pa, UsWorked as a developer and research scholar to build text-free medical information based interface for illiterate user/patients in the village Ganiyari, Chattisgarh. The interface was developed using Sencha Touch 2, a HTML5 mobile application framework. Part of the project from the initial phase of gathering User Stories, doing Literature Reviews, Contextual Modeling, Prototyping the application for iOS/Android, doing Design iterations and completing it with Usability Testing.Application : https://github.com/Raxa/patient-facing -
Wie Vice ChairpersonIeee Student Branch Da-Iict Jan 2011 - Nov 2012
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Rural InternNgo - Human Employment Ability Development Society 2011 - Dec 2011The internship involved working with the NGO to analyze the functioning of the Self Help Groups (SHGs) in the villages in Udaipur District. We analyzed the four step functioning model of the SHGs and suggested them few suggestions to make the SHGs more powerful.
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Industrial InternTeracom Dec 2010 - Dec 2010Worked for 2 weeks, studying Optical Fiber Manufacturing and its transmission Process. Also got hands on experience with testing of various Telecommunication products.
Ankita Mehta Shodhan Skills
Ankita Mehta Shodhan Education Details
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University Of California, Berkeley, Haas School Of BusinessProduct Management Certification Program -
Dhirubhai Ambani Institute Of Information And Communication TechnologyInformation And Communication Technology
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Bharat National Public SchoolHigh School Diploma
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Manovikas GoaMiddle School Diploma
Frequently Asked Questions about Ankita Mehta Shodhan
What company does Ankita Mehta Shodhan work for?
Ankita Mehta Shodhan works for Databricks
What is Ankita Mehta Shodhan's role at the current company?
Ankita Mehta Shodhan's current role is Product – GTM and Support Automation.
What is Ankita Mehta Shodhan's email address?
Ankita Mehta Shodhan's email address is an****@****tok.com
What schools did Ankita Mehta Shodhan attend?
Ankita Mehta Shodhan attended University Of California, Berkeley, Haas School Of Business, Dhirubhai Ambani Institute Of Information And Communication Technology, Bharat National Public School, Manovikas Goa.
What skills is Ankita Mehta Shodhan known for?
Ankita Mehta Shodhan has skills like Gulp, Webpack, Git, Contextual Interviews, Algorithms, D3.js, Lodash, C, Jquery, Node.js, Backbone.js, Requirejs.
Who are Ankita Mehta Shodhan's colleagues?
Ankita Mehta Shodhan's colleagues are Benjamin Wilson, Mike Kopyta, Layla Wittenoom, Maria Timbur, Jordan Kramer, Kirsten Brickley, Itseoritse Omatsuli.
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