An energetic, dynamic & innovative Leader with more than 15+ years of experience in Search/Site Search, Content Management, Analytics/Reporting & Project Coordination. A confident and motivated leader with sound Digital Transformation/Analytics/Project Management skills having challenging Managerial position with a degree of innovativeness.I am a Results-oriented Professional with multi – faceted experience in Process Automation, People Management, Operations, Product development (marketing) to maximize return and improve the overall efficiency of products. ROLES & RESPONSIBILITIES- Search/Site search/CRM/KCS Management • Leading building strategies and manage the search KPIs for Dell.com/support globally. • Leading Programs for Site search Coveo, KCS Practices, s360/Lightning CRM, Automating process, Maxamine Site audits, Dashboards/Reporting • Awareness: Rank, Share of Voice, New support pages etc. • Volume: Visits, Page view, Traffic, Performance • Engagement: Bounce & Exitrates, Avg. time spent, Lagtime etc. • Health: Technical SEO, Content Quality, Support Pages health, TTI • Liaise with Marketing, Sales, KCS, Social Media, SEO, Maxamine, CRM teams to improve the visibility and support segment • Maintaining MIS reports & Dashboards, Lead Quarterly Business Reviews with the Leadership team, Monthly/quarterly CRM experience improvement reports, Lead the team on Process mapping, optimization, automation projects and People management • Managing BrightEdge Tool & Maxamine tool for Dell support site • Planning and Implementing Digital Marketing strategies. ROI driven campaigns, SEO, ORM, Brand Promotion, Survey campaigns. • Rich experience in Search, PPC, Web Analytics, Automation, SMO, SEM, Online Reputation Management etc. Interests in RPA and AI. In addition to these skills & experience, have a solid educational foundation and a passion for innovation. Have already filed 2 ideas for US patents.Profile - - Digital Solutions - Digital Transformation- Search, Paid, Web Analytics, - Operations Management - Process Optimization, Automation, - People Management- ORM, Web Analytics & Reporting- Digital Branding- Content Marketing, App Store Optimization (ASO)- PPC, Analytics and Reporting - Strategy Making Tools:BrightEdge, Google Adwords Keyword Planner, Google AnalyticsGoogle Webmaster Tools, Basecamp, Eclipse, Dreamweaver, Microsoft Power BIMoz, LXRSEO, LXRPlugIn ScreamingFrog, Site-CatalystAhrefsSemrushSearchMetricsMajesticSEOOpensiteexplorerRaven toolsKeyword SpyClarizen