Product Manager 2
• Bootstrapped users’ reactions (Likes/Dislikes) for DealsHub, increasing user engagement by 90 basis points• Led 1:1 user interview to gain insights into reward perceptions, contributing to user-centric improvements• Applied insights from user feedback to optimize engagement strategies, fostering user growth by 150%• Created detailed specifications for user feedback mechanisms, driving iterative feature development for DealsHub• Conducted a PoC through Toloka, analyzing over 500 user reactions to influence product roadmap decisions• Applied Triple Cashback Tuesday, boosting new user acquisition by 200% and user retention by 5 times• Implemented Project Bloom, rewarding Microsoft Edge users, increasing the Edge users from 3% to 6%