Ankit Shah Email & Phone Number

Money Management, one of the most crucial and overlooked Life skills does not discriminate between caste, creed, age, or gender. Every human being needs to foster money handling skills.According to a recent survey, a staggering 78% of adults between the age of 18-24 years are not financially literate. In the age of Inflation and growing Purchasing Power, it is very important to make kids good with money right from the start. According to the Financial Times, the financial habits of children are formed by the age of 7. (https://www.ft.com/content/4801084d-41bb-461b-9b92-d9479b07aee3). Being a financial advisor and the father of a 7-year-old, made me realize the importance of financial literacy for kids. Keeping that in mind, I created a platform in the form of the ‘I AM IN’, which is an acronym of "I am investing", to Help Parents and Kids become money smart in an exciting way. Our app focuses on the 6 most important quotients of Financial Literacy: Spend, Save, Donate, Invest, Earn & Learn. 1) Spend: Let the kid take a decision on their Expenses (inculcate smart spending)2) Save: They Decide Goals and Save for them using various features of the Application 3) Donate: Doing their bit for the Society 4) Invest: Let Money grow Money and help them achieve their goals 5) Earn: Earn rewards from parents by completing the tasks given to them. 6) Learn: Teach kids about financial literacy by providing content applicable to their age group through Theories, Videos, Case studies of Investors, DIY Activities & much more.I AM IN will be India’s First app allowing kids to kickstart their Investing Journey with Real Money.Having consulted Families and Individuals from 15 years, sharing my Financial knowledge has became a Passion. It was this spirit of seeing every Individual or Family reap the benefits of Investing, which made me start I AM IN. Apart from my post-graduation from S.P. Jain, I also have hands-on experience managing our family businesses into real-estate & plastic manufacturing.