Senior Marketing Analyst
CurrentWorking on Merchant side of Payment App . Sample use case I have worked on : • Onboarding & Revisits of Offline Merchants across India -> Identifying key areas / gaps to improve overall merchant KPI • Retention of Offline Merchants -> Across States/ Transaction Intensity / Old Vs New Merchants• Competitor Analysis -> Identifying Growth areas of competitors -> Comp Outage Analysis • Churning of merchants due to transactions failure , competitor presence , less agents revisits -> Identifying Impacted Merchants & profiling them • Providing Weekly/Monthly Reports on key Metrics to stakeholders by understanding new trends driving user expectations and behaviors using large, complex, multi-dimensional data sets in B2C/ B2B environment