Digital Marketing Executive
CurrentI developed high-quality, engaging content for blogs and website pages, driving traffic and significantly boosting user engagement and retention. I supported the creation and implementation of digital marketing strategies, including SEO, SEM, and social media. My role involved managing website optimization through SEO audits, keyword research, content optimization, and user experience improvements, resulting in enhanced search engine rankings and increased organic traffic. I also assisted in creating and optimizing digital content for social media, conducted market research and competitive analysis, and monitored key performance metrics to gauge campaign effectiveness. Additionally, I managed social media accounts, handling content creation, scheduling, monitoring, and engagement, while collaborating with cross-functional teams to ensure cohesive digital marketing efforts.