➢ Led an Agile team (summer interns) to develop the MVP of a digital community platform, acquiring & engaging beta users through co-creation➢ Conducted user interviews to understand needs and motivations, mapping user journeys and informing product direction➢ Co-designed and ran data-driven A/B experiments and usability tests with beta users

➢ Led a 3 billion USD Motorcycle Portfolio➢ Led 5 new brand launches to gain 10% combined category market share in 2 years➢ Spearheaded Retail Digitization across 6000 Sales touch points in India to grow motorcycle volumes by 3%➢ Leveraged analytics, SEO and SEM insights to improve website experience, traffic, and mobile adoption➢ Developed & led brand communications, marketing strategies, and campaigns designed to achieve brand and business objectives across Digital, Social and Offline channels.

➢ Led product management for Motorcycle Portfolio (Global Markets)➢ Spearheaded product update (2015) for Hero’s best-selling product-line, growing cumulative monthly retails by 70% in one year➢ Envisioned a 5-year Product & Technology Roadmap to grow annual volumes by over 30% till FY 20➢ Co-developed new SKU and pricing strategies with McKinsey & Co., boosting new product profitability by 120 million USD➢ Led trans-national teams of domain experts from US, Italy, Germany, and India at Milan Motorshow from 2014-2017, launching new products and aiding new market entries. ➢ Co-developed Hero’s indigenous Product Development process with McKinsey & Co.➢ Gathered and integrated consumer insights into comprehensive product concepts and platform strategies, to drive growth in annual revenue, market share, and profits.

➢ Developed the chassis platform for 'Big Bike' projects➢ Led team of engineers to standardize chassis designs across commuter motorcycles, driving cost saving of 0.9 million USD➢ Re-engineered fuel intake assembly design to achieve 50% reduction in unburnt Hydrocarbon emissions➢ Assisted in technology integration for big motorcycles and hybrid scooter technology, collaborating with American technology partners, to enable in-house expertise for Hero’s future projects