•Handled & created all banner/Push/SMS/Emails campaigns. for (DTH, OTT Platforms & Cable TV), etc.•Identify the correct audience for lead generation.•Coordination with Creative, Promo Teams to fulfil the requirement of campaigns.•Analyse campaign performance and suggest improvements.•Create new initiatives & campaigns to increase traffic, and GMV & optimize burn.

•Handled & created all banner/Push/SMS/Emails campaigns. for (DTH, OTT Platforms & Cable TV), etc.•Identify the correct audience for lead generation.•Coordination with Creative, Promo Teams to fulfil the requirement of campaigns.•Analyse campaign performance and suggest improvements.•Create new initiatives & campaigns to increase traffic, and GMV & optimize burn.•Handled & created Home Page & category Storefront pages.•Managing team performance and motivation , Training new team members•Delegating tasks and monitoring progress

all banner/Push campaigns, promo campaigns, etc.Identify the correct audience for lead generation.Coordination with Creative, Promo Teams to fulfil the requirement of campaigns.Analyse campaign performance.Handled & created Home Page & category Storefront pages.

Developed digital marketing plans for new and existing initiativesMonitored and evaluated campaign performanceCreating new campaigns and live the drafted campaigns.Handled & created - Push Notifications | In-app Notifications | Email MarketingChoosing the correct audience / live campaign.

Developed digital marketing plans for new and existing initiativesMonitored and evaluated campaign performanceCreating new campaigns and live the drafted campaigns.Handled & created - Push Notifications | In-app Notifications | Email MarketingChoosing the correct audience / live campaign.

Played an instrumental role in developing and executing campaigns for promotional codes and Super Cashback.-Handling all operations of promo codes and merchandising with in assigned time.-Creating promo-codes for the cash back promotions (like Marketplace, Movies, travel, Recharges & bill payments) & making them live within given TAT.

-Handling Merchandising, Marketing and Operational Activities of Consumer Electronics.-Create new initiatives & campaigns to increase traffic, improve conversion , GMV & optimise burn.-Working closely with Product Managers for effective Brands and Product selection.-Presented new ways to merchandise to keep stores looking fresh.-Created themes on merchandise placement.-Analyzing customer trends.-Effectively managing front-end experience, landing pages, content, product placement,and overall merchandising mix.-Creating strategic plans for increasing sales and revenue.-Managing and monitoring data using various tools.

-Developed and executed mobile marketing campaigns.-Managing promotion campaigns and activities for top Brands like Videocon d2h, Paytm campaign and AirtelD2h etc..-Arrange the database as per the size of the campaign and criteria.-scrubbing and uniqueness of the numbers of the campaign and arrange bandwidth as per the nature and size of campaign.-Arrange the report for the campaign done and elaborate the report to the client/Account manger.-Always give prompt response to client for their every requirement and add-on more input to improve application logic more effectively, with less error etc.-Monitor the SMS gateways and TPS & Monitor the success of campaign and the overall traffic.-Monthly expense reporting for all clients and Daily, Weekly and Monthly revenue reporting for all client. -Introduce TRAI guidelines to the customer and eternal team to avoid the violation\penalty.-Coordination with service provider to fix the issue/in-hencing the TPS.