Entrepreneurial leader with 13+ years of experience in business analysis, digital marketing, and consumer insights. I specialize in leveraging data-driven strategies to optimize operations, scale startups, and drive sustainable growth across industries.As a key player in scaling ZettaGroup from a small team to over 4,000 employees, I built core departments like Finance, HR, Strategy, and Compliance from the ground up. I established SOPs, structures, and policies, handing them over to CXOs while leading Business Intelligence efforts that streamlined operations and improved decision-making. My work consistently delivered significant productivity gains and cost savings through data-driven solutions, automation, and Lean Six Sigma principles.In addition to my experience at ZettaGroup, I’ve introduced business intelligence tools and processes at companies like Cropin Technologies and Phygital Insights, driving efficiency and product innovation. I’m skilled in tools such as MS Excel, Tableau, Python, and Google BigQuery, with a proven track record of applying these to solve complex business challenges.I’ve also contributed to several entrepreneurial ventures, applying my expertise in strategy, operations, and marketing to help startups thrive. My focus is on creating sustainable, practical solutions by leveraging data and resources to tackle real-world challenges.I’m passionate about sustainability, continuous learning, and mentoring people. With a strong history of scaling businesses and driving innovation, I continue to explore new ways to bring value to both customers and colleagues.