We help our customers develop great offers. We define strategic direction, develop and commercialize new solutions and improve existing portfolios. We combine strategic expertise with strong project management and executing capabilities. With a personal and collaborative way of working, we develop great customer offers along with organizations and people. We turn strategy into action.Goovinn is part of Vinn, a group of companies and people who with excellence, creates a platform for new and innovative solutions. This gives us the possibility to team up with software developers, brand strategists and product developers.

As an internal finance manager and controller at Goovinn, I am responsible for project profitability, cash flow planning, financial key performance indicators, the budget process, forecasting and analyzing monthly results compared to budget.

Librixer AB is a Swedish innovation company with the mission to redefine sustainability by liberating locked value, refine products, reuse materials and reduce waste – resulting in a significantly reduced CO2 footprint. The assignment involves digitizing the finance function to enhance efficiency and operational effectiveness, securing new business partners and implement a new ERP system.

Interim position The company was growing rapidly during the assignment and preparing for their biggest product launch in the company's history. As part of the product management team my role was to make sure that the team met deadlines to make all products and mandatory materials released in time for the global launch. (Medtech)

An interim position as a system owner and responsible for managing the project portfolio, visualize the ongoing projects and create roadmaps and timelines to support decision making for various governance forums. A communicative role with stakeholders across the company. (Medtech)

Team assignment with a Goovinn colleague where we supported the CEO and management team to focus and align the company’s strategy and growth potential with the board and company owners. (Medtech)

A commercial physical secondhand shop specialized on kids’ clothes. The business failed due to lack of profitability.

Analyzed and prioritized destinations depending on popularity, profitability, logistics etc. Responsible for controlling bookings profitability, prepare reports to support decision making for the management team and be a link between the different departments.

CFO, project controller and member of the management team. The company is owned by Omnicom and noted on Nasdaq. The role included monthly reporting and forecasting compliant with the IFRS standard. During the period Ehrenstråhle grew from 20 to 65 employees and from one to three offices.

Project controller and member of the group management team. During the period at Chimney I was engaged in the acquirement of three companies as well as started new companies in Sweden, Australia and Singapore. I was responsible for project profitability and cash flow planning for the Swedish companies and project leader for the group budget process.

External audit with a focus on FSI clients.