Andrea Martelli Email and Phone Number

Marketing Manager with over 20 years of experience, gained in both multinational corporations and family-run Italian businesses. I have developed strong expertise in strategic planning, creating and executing marketing and communication strategies with a B2B2C focus, product management, and trade marketing. I have successfully led R&D initiatives and coordinated art direction, designers, and integrated communication projects (including advertising, media, PR, digital, and in-store activities).I am accountable for the budget and P&L of the function, always maintaining a strong commercial acumen. As Business Development manager, my experience spans identifying and pursuing new business opportunities across diverse sales channels such as contract, DIY, and e-commerce. I have successfully opened built strong relationships with key accounts, fostering long-term partnerships with architects and contractors. By leveraging these connections, I’ve been able to create tailored sales strategies that drive growth, enhance brand presence, and maximize revenue potential.With a solid track record in managing internal teams and external agencies, I value clear and concise communication, backed by excellent analytical skills. I’ve consistently demonstrated adaptability across different business environments, excelling even under stress and during periods of business crises.Empathetic and curious by nature, I champion delegation processes that empower and nurture team growth. Passionate about innovation and new challenges, I have a natural ability to leverage opportunities presented by emerging technologies.Key Competencies:- Strategic Marketing: Planning and executing B2B2C marketing strategies, rebranding, product development, and integrated communication plans.- Product Management: End-to-end product lifecycle management, pricing, R&D, and collection development.- Digital Marketing: SEO, SEM, e-commerce management, social media marketing, CRM.- Business Development: Opening new sales channels (contract, DIY, e-commerce), negotiation, and key account management.