Adam Minton Email & Phone Number

Seattle, Washington, United States

• Ownership and execution of all event activations promoting Funko Games and Mondo.
• Creative oversight in design and build-outs to create fan-centric experiences.
• Logistical management over venues, contractors, vendors, temporary staff, and internal and external partners.
• Budget, establish and negotiate sponsorship, sales, and marketing opportunities to balance marketing expenditures and KPIs.
• Ideate and create PR timelines and focus to highlight business critical product launch initiatives.

Greater Seattle Area

• Create and execute go-to-market PR strategies and tactics to maximize audience reach and conversion in coordination with business parters in support of annual revenue goals.
• Product specialist and evangelist for all strategy, family and children's games for B2B and B2C presentations, interviews and comms.
• Amazon Vender Central and Advertising management of Funko Games products and store including data-driven ASIN DP optimization, A+ Content management, SEO/keywords and store design to optimize customer conversion.
• Project lead on the successful launch of Funko Games owned and operated channels including funkogames.com, customer newsletter, Facebook, Instagram, Twitter and YouTube.
• Oversee and execute against owned and operated marketing channel calendars to meet business critical customer communications across newsletters, Facebook, Twitter, and Instagram.
• Draft marketing copy and work closely with cross-departmental partners to determine impactful comms to drive customer retention and acquisition.

Greater Seattle Area

• Execute world-class service to over 500 exhibitors, sponsors, and marketing partners who attend Gen Con.
• Negotiate and draft sponsorship and licensee contracts.
• Plan and manage floor layout for a sold-out hall of over 500 exhibitors including managing placement and expansion requests.
• Ensure and enforce exhibitor and vendor compliance with all on-site show policies.
• Directly train and supervise seasonal hires.
• Maintain relationships with show sponsors and ensure fulfillment against all marketing, digital and event benefits.

Greater Seattle Area

• Manage Sponsor, Marketing Partner, and Licensee expectations following order bookings by proactively managing timely deliverable of all Sales & Marketing collateral both to and from Gen Con.
• Oversee and execute against owned and operated marketing channel calendars to meet business critical customer communications across newsletters, Facebook, Twitter, and Instagram.
• Draft marketing copy and work closely with cross-departmental partners to determine impactful comms to drive customer retention and acquisition.
• Dedicated sponsor milestone outreach to ensure world-class experiences and white-glove service of fulfillment of all convention deliverables.

Greater Seattle Area

• Manage and execute marketing initiatives for GBK including newspaper and other print collateral layout via InDesign; social media strategies for Facebook, Instagram, LinkedIn, and Zillow; along with various other.
• Consult and advise brokers to help bolster their social media presence, offering expert best-practices to establish solid online footprints and help drive their personal business.
• Assist in the everyday operations of the office including agent billing, scheduling, greeting and referring guests, and managing listing files via MS Office Suite and traditional implementation methods.

Greater Seattle Area

• Represent AlphaGraphics onsite with Nordstrom Rack.
• Oversee Rack store orders for signage and in-store printable templates, and track shipping and delivery of all printed materials.
• Finalize and oversee creative art files, ensuring print readiness and quality consistency, including layout production design using Adobe Creative Cloud for in-store Rack campaign materials.

Greater Seattle Area

• Facilitates learning for Digital Marketing Services associates and/or clients on topics ranging from familiarization to in‐depth CDK/Cobalt product & service functionality. This training occurs both onsite and in.
• Evaluates product and service offering changes by reviewing the recommended specifications and program overviews and making appropriate training recommendations.
• Monitors job family capabilities and responsibilities and adapts standard training classroom, virtual classroom and e‐learning training environment to individual associate training requirements.
• Develops, explores, and maintains alternative training methods and course curriculum and content as needed.
• Evaluate new product and service launches which may include “beta” versions for training development and scope.

Greater Seattle Area

• Collaborate with Cobalt customers to achieve their strategic digital marketing goals.
• Monitor and analyze online campaigns using Google AdWords, bing Ads, Cobalt's Digital Advertising Platform, and more to optimize performance metrics.
• Team internally and diligent record keeping using Salesforce.

Seatte, WA

• Implements institutional learning from Google Analytics, Wetpaint's Social Distribution System, and industry standard best practices to market to our target demographic, specializing in Twitter and social media.
• Generate and manage messaging and the brand's unique voice to engage with followers and drive traffic to Wetpaint.com.
• Aggressively results focused, and always looking to try something new, while using up to the second data to inform strategic actions.

Seattle, WA

• Creative lead of a successful $9 million subscription goal. Responsibilities include detailed project management of multiple simultaneous initiatives, media planning (direct mail, online, and tele-sales), vendor.
• Expert use of MS Office Suite and Tessitura CRM to achieve campaign initiatives and goals.
• Generated 15% growth in subscription revenue year over year 2011 to 2012.

Palo Alto, CA

• Project manager of all marketing for Drama School programs, departmental expenses and income, and hiring/training of all staff. Responsible for managing, planning and implementing of all TheatreWorks educational.
• Executed database and ticketing for all Drama School constituents and programs using Tessitura CRM.
• Created two new programs and accelerated revenue and enrollment.

Sunnyvale, CA

• Project management of all aspects of theatrical productions. Chief responsibilities include liaising with company management, technical and artistic staff, as well as staff supervision and oversight.
• Successfully managed five full-scale theatrical productions, in addition to several key tasks including curriculum development, instruction and performance.

Middleburg, VA

• Department supervision including project management of technical support staff, vendor relations, hiring/training, expense budgets and artistic supervision of all theatrical projects (scenic, lighting and costume.
• Execution of design elements trough construction, focusing, patching and programming.