Anna Młynarczyk Email & Phone Number

Warsaw, Pl

Warszawa, Woj. Mazowieckie, Polska

Warsaw, Mazowieckie, Poland

Scope of responsibility:- Establishing and developing B2B marketing strategy of Nespresso Professional for HORECA, SMBs and SOHO- Developing strong VPs and USPs by identifying market needs, offering right benefits and RTBs as an answer for target group insights - Planning, implementing and reviewing effective 360 marketing communication strategy for B2B & B2B2C- Leading strategic product launches projects- global & local cross-function project teams management- Management of B2B marketing budget

Warsaw, Masovian District, Poland

Full product management in order to drive dynamic product growth- short and long term plans for product launches and communication strategy for B2B and B2B2C clients and users.Scope of responsibility:- Identifying and driving the strategic marketing plans with root-to-market strategy aligned with company strategic goals.- Responsible for product VPs and USPs by identifying market needs, offering right benefits and RTBs with Sales Speech creation.- Planning, implementing and reviewing effective marketing communication strategy & activities- Identifying areas of opportunity for product development and communication impact by monitoring and preparing market and consumer behaviour analyses, market sizing and trends and transforming the conclusions into actionable plans.- Initiating and coordinating market researches quant & qual including agency briefing and process coordination. - Management A&P budget for the product.

Warsaw, Masovian District, Poland

Management of a number of marketing projects for Europe, including Innovation & EPD projects with whole marketing activation launch plans involved, management of whole European portfolio.Scope of responsibility:- Managing portfolio strategy and developing short and long-terms portfolio roadmaps for European markets.- Managing ‘Change-the-game’ Innovation projects.- Developing NPDs/EPDs and launch strategies taking into account Global and European agendas and local conditions- Contributing to short & long-term marketing strategy for Europe- Management of part A&P budget- Monitoring and preparing market and consumer behaviour analyses- Manage the efficiency and consumer/shopper relevance of whole product portfolio- Development, management and launch in-store POS - Management/Cooperation with internal & external stakeholders marketing agencies and local distributors ( different department within the company, spread worldwide/pack design agencies, consumer research agencies etc.).

Warsaw, Masovian District, Poland

Developing marketing strategy and implementation including long-term and short- term marketing plans. Building brand awareness for Nestle Scholler and Movenpick in Horeca sector, NPD & EPD, Portfolio Management.

Gdynia, Pomeranian District, Poland

The responsibilities of the above mentioned position include managing the product throughout its life cycle, taking into account the clients’ needs and current gastronomic and retail market trends. Liaising with the Brand Manager in order to act in compliance with the company’s product strategy.

Gdynia, Pomeranian District, Poland

Gdynia, Pomeranian District, Poland

Diploma In Professional Marketing

Postgraduate, Project Management

Master'S Degree, Business, Management, Marketing And Related Support Services

Diploma In Professional Marketing