• Handled $3.6M+ marketing budget and optimized spending using data• Executing ads on Google, YouTube, Facebook, OTTs, Television, Billboards, and Cinema• Spearheaded analytics setup and automation for social media leading to cost saving and increased followers • Assisted in ideating social media campaigns for Urban Company

• Spearheaded performance marketing and agile marketing ops for Cloud and Human Capital consulting • Established relationship of marketing influence on sales pipeline for marketing• Co-led the Capital H blogs and podcasts• Kickstarted paid social and SEM campaigns• Led the execution and optimization of external newsletter ConsultingEdge• Ideated and tactically executed marketing orchestration laddering back to the business objectives and goals• Created marketing strategies by designing campaigns and communication plans to enhance brand value and market Deloitte's consulting services• Designed consulting marketing approaches for different marketing channels• Optimized consulting marketing approaches using current state assessment, gap analysis, setup, implementation, and execution of marketing technology and the use of performance data to evaluate the effectiveness of marketing strategies• Launched consulting marketing campaign activations on various digital channels• Program management and executing consulting marketing campaigns by working with various internal teams and tracking the performance• Developed stronger relationships and playing a vital role in driving successful marketing programs• Assisted in creating, maintaining, and prioritizing consulting marketing campaigns• Developed internal and external communications and branding collaterals to market consulting services• Compiled consulting marketing data and perform analysis on marketing metrics to measure ROI to help focus on priority campaigns• Prepared consulting marketing impact reports illustrating data graphically and translating complex findings• Provided innovative approaches, sharing and leveraging best practices• Streamlined the Human Capital and Cloud marketing impact reporting process as per business needs• Increased engagement on our web pages after optimizing pages from a design and SEO standpoint to enhance the user experience and page performance

• Teaching Chess through stories to students from Australia, Canada, England, Germany, India, Ireland, UAE, US, Qatar, etc.• Coached students from 3 years to 52 years of age, including working professionals• Students who started from basic level are now playing on the state, national, and international level• Raised leads on digital platforms through various social media marketing campaigns

• Creating a unique customer experience backed by market research• Boosting organic website visits through SEO• Auditing digital assets to find marketing and branding opportunities• Fabricating customer campaigns for social media to drive awareness

Karma has rural digital healthcare tech platform which provides free consultations and patients are charged for medicines delivered at their doorstep. • Drove revenue of all digital contactless consultations of Karma and its partners on the App• Took complete responsibility of COVID Contactless Consultation App including Redesign of UI and UX• Achieved CTR of 9% on FB Ads• Manifold times increase on Facebook page through marketing efforts:- 2.57x Increase in Reach (Including Paid)- 1.67x Increase in Page Engagement- 1.35x Increase in Pageviews- 6.44x Increase in Page Likes

Offered PPO (Full-time working opportunity) based on my work:• Worked on projects with more than 9 different brands including Career Launcher (CL), Sify, CoreStack, Savic - SAP Gold Partner LinkedIn, STT GDC, Tantra, Kestone, InQuisitive Minds (IQM), Axis me hub• Implemented B2B Branding Strategy for Kestone to increase client awareness of Integrated Marketing• Built Hypothesis and validated with Primary and Secondary research data• Identified consumer persona and developed an understanding of customer behaviour• Interpreted data, analysed results using statistical techniques to determine actionable insights• Analysed competitor strategies and recommended changes in Marketing and Branding strategy• Audited web analytics dashboards, reports and key reporting tools, and worked on key areas of importance• Designed Internal Marketing Communication and Strategy for Kestone• Did end to end planning of marketing and operations of Intellectual Property InQuisitive Minds 2019• Devised marketing strategies to drive digital traffic to the webpage and mobile app • Social Media posting for Kestone, IPs and brands• Executed and did real time monitoring of social media marketing campaigns

• Raised over 13.5 Lacs from 32 sponsors• Approached more than 1500 potential sponsors through digital and offline channels• Created innovative solutions matching different brand requirements• Took responsibility for social media and offline marketing, branding, event management, stall management, venue management, volunteer management, etc.

• Sold automotive and industrial lubricants under Savsol Brand through a network of 5 CFAs, 15 Distributors, more than 800 retailers in Punjab, Haryana, and Himachal Pradesh while also catering to OEMs like Hero Motorcorp, Mahindra & Mahindra, Tata Hitachi, Swaraj, ZF Steering Gear (India) Ltd. etc.• Implemented sales strategy which led to an increase from 1,50,000L to 2,00,000L • Managed a team of 20 DSRs & inducted 150+ new retailers to drive business development • Surpassed sales of Castrol, Shell, Hindustan Petroleum, Servo, Mak 4T, Total etc. in 4T sales in Chandigarh in 2017• Onboarded 2 new Distributors to improve supply chain driving revenue growth• Managed inventory of more than 2,50,000 L on an average with more than 200 SKUs• Carried out Primary, Secondary and Tertiary Sales including B2B and B2C CRM, Distribution Supply chain development, new business development including rural markets• Strategized and implemented Growth Planning based on data collected through Primary Research, Competitor Study, Industry Trends and Insight Mining• Maintained performance metrics & achieved topline budgets for the company• Undertook budgeting, Marketing and branding activities such as Dealer Meets, Sales Promotions