Baazi Games created the world-class gaming products for the biggest brands in online sports and real money gaming. Major responsibilities as a Retention Manager included:- Helping improve the retention of various gaming platforms - Maintaining healthy revenue and net cash numbers- Setting up end to end operational processes for better efficiency- Responsible for setting up and maintaining different processes for customer engagement- Helping in launch of India's first all… Show more Baazi Games created the world-class gaming products for the biggest brands in online sports and real money gaming. Major responsibilities as a Retention Manager included:- Helping improve the retention of various gaming platforms - Maintaining healthy revenue and net cash numbers- Setting up end to end operational processes for better efficiency- Responsible for setting up and maintaining different processes for customer engagement- Helping in launch of India's first all card gaming platform - CardBaazi Show less

POPxo is India's largest community of women online which caters to various segments including content, social media and e-commerce.- Responsible for analyzing company wide data, creating data models and providing insights to various business verticals including product, e-commerce, growth and content.- Lead on various e-commerce related analysis including analyzing and maintaining dashboards for regular monitoring of shop KPIs, analyzing customer behavior and providing insights on… Show more POPxo is India's largest community of women online which caters to various segments including content, social media and e-commerce.- Responsible for analyzing company wide data, creating data models and providing insights to various business verticals including product, e-commerce, growth and content.- Lead on various e-commerce related analysis including analyzing and maintaining dashboards for regular monitoring of shop KPIs, analyzing customer behavior and providing insights on how to improve the conversion rates of various funnels, regularly monitoring customer feedback and improving end to end customer experience, creating models for inventory management and performing basic analysis on offline stores.- Assisting the product team in tracking user behavior by monitoring various tracking mechanisms on website and mobile app. Creation of events list and implementation of various data capturing trackers include Google Analytics, Facebook Pixel, Google Pixel, CleverTap and similar tools. - Provide insights to product and growth teams related to ad performance, user journeys, KPI reporting, analyzing changes made to the product via A/B testing and analyzing user performance by session monitoring .- Assist the content teams by analyzing the social media platforms and performance of various posts, videos and image content on Facebook, YouTube, Instagram and other social platforms. Show less

Juggernaut is a book publishing house with publication titles in online and offline market. - Responsible for daily, weekly and monthly reporting of various key performance indicators such as number of active users, uninstalls, sales and basic user behavior on app as well as on web.- Created customer behavior pattern reports to analyse different section of users and how different in-app usage patterns affect the retention and sales behavior.- Worked with the digital marketing… Show more Juggernaut is a book publishing house with publication titles in online and offline market. - Responsible for daily, weekly and monthly reporting of various key performance indicators such as number of active users, uninstalls, sales and basic user behavior on app as well as on web.- Created customer behavior pattern reports to analyse different section of users and how different in-app usage patterns affect the retention and sales behavior.- Worked with the digital marketing team for creating and implementing various notification strategies based on different app usage styles.- Provide cost analysis and return on investment reports for various attribution channels with the help of different tools like Apps Flyer.- Worked on various platforms such as CleverTap, Mixpanel, Google Analytics along with attribution partners like Apps Flyer and provide visualizations on Power BI and Google Sheets. Show less

V2 Games is a mobile game development and investment studio with exciting titles such as Beast Brawlers, PACMAN Bounce and more.- Responsible for estimating and analyzing key performance indicators based on acquisition, retention and monetizing metrics (ARM metrics). These indicators include parameters like active users, churn, attribution, lifetime value calculation and more.- Collaborating with different teams such as publishing, marketing and game design to provide solutions for… Show more V2 Games is a mobile game development and investment studio with exciting titles such as Beast Brawlers, PACMAN Bounce and more.- Responsible for estimating and analyzing key performance indicators based on acquisition, retention and monetizing metrics (ARM metrics). These indicators include parameters like active users, churn, attribution, lifetime value calculation and more.- Collaborating with different teams such as publishing, marketing and game design to provide solutions for data collection and helping them make the game better and reach a wider audience. - Implementing Data Mining framework using CRISP Methodology on potential business queries which includes defining data mining goal, performing operations to clean data, executing exploratory data analysis to understand the data and then using appropriate analysis and statistical models for reporting interesting results.- Structuring and implementing segmentation models (decision tree and random forest) to accurately segment the users into executable and marketable segments.- Creating and managing analytical setup and building SQL like queries to extract customized tables or views on different analytical platforms such as Cooladata and PostgreSQL. - Generating dashboards and reports covering key insights and findings using visualization tools like Microsoft Power BI.- Providing qualitative insights based on user testing and A/B testing for different features of the game such as navigation controls, power controls, general user playing patterns and so on. Show less

EY provides global services to help you retain the confidence of investors, manage your risk, strengthen your controls and achieve your potential.- Worked under the assurance vertical to help the auditing teams with various analytical reports on different financial data points.- Responsible in the smooth functioning of all the basic analytical processes and timely delivery of reports which assist the auditing teams in validation of various parameters.- Worked with various… Show more EY provides global services to help you retain the confidence of investors, manage your risk, strengthen your controls and achieve your potential.- Worked under the assurance vertical to help the auditing teams with various analytical reports on different financial data points.- Responsible in the smooth functioning of all the basic analytical processes and timely delivery of reports which assist the auditing teams in validation of various parameters.- Worked with various industry leading clients from leading telecommunication, e-commerce, publishing and electronics companies. Show less