Ann Olson Email & Phone Number

United States

Greater Denver Area

Provided marketing consulting for sales lead generation programs, customer retention strategies, product management, project management, and website redesign to telecommunications and nonprofit clients. ⋅ Consulted on strategy, managed outside agency, and directed production house in the development and execution of a multi-touch campaign to grow brand awareness for a telecommunications provider. Leveraged variable-data direct mail, PURLs, dynamic email, and remarketing. Exceeded goal of 10% appointment rate with large businesses. ⋅ Performed competitive analyses of and direction for product and services pricing, wrote training materials for new customer-facing control panel and website platform upgrade, and managed customer satisfaction and brand positioning research. ⋅ Researched consumer needs and provided overall strategy for the website redesign of a nonprofit organization focused on providing health-awareness and self-advocacy information. Researched and developed new content in addition to reorganizing existing content.

Greater Denver Area

Managed creative development and production of consumer-facing sales collateral and signage for several sales channels including Qwest retail stores and big box partners. ⋅ Drafted Qwest co-branding guidelines for implementation with all sales partners, and directed the redevelopment of Qwest’s brand identity site.

Greater Denver Area

(Company sold and moved)Directed all direct marketing for all Orange Glo brands, including OxiClean, Kaboom, and Orange Glo cleaners.⋅ Responsible for all direct marketing acquisition and retention efforts. ⋅ Directed e-commerce and brand websites, including SEO, PPC, affiliates, banners, sponsorships, and creative.

Greater Denver Area

After consulting for Dex Media, accepted full-time position as Marketing Manager of New Product Development before being promoted to Lead Manager of Core Product Development.⋅ Managed $1.6 billion Yellow Pages product line across 13 states.⋅ Managed new product launch and exceeded year-two target by 198%.⋅ Led cross-functional teams to develop new directory products to broaden Dex Media’s reach.

Greater Denver Area

Consulted for healthy living products company Gaiam and the direct marketing division of Dex Media.⋅ Developed and managed customer acquisition program resulting in 500 new customers in six months. ⋅ Grew the profitability of catalogs through data mining, offer development, pagination, and product launches.

Potomac, Maryland

Directed online and offline CRM programs for multi-brand publisher and consumer products company with responsibility for P&L, marketing plans, and budgeting for five catalog brands and six newsletter publications with combined revenue of $175 million. Engineered higher response rates and created new revenue streams through data mining, customer segmentation, new offers, circulation strategy, targeted creative, and email communications.

Boulder, Colorado

Directed catalog and package insert programs, including creative team management, offer testing, budgeting, forecasting, and legal compliance, and provided creative standards used for online and offline marketing efforts for nutritional supplement division.

Boulder, Colorado

Developed and executed annual marketing plan, including direct marketing, advertising, catalog, trade shows, budgeting, and launch of company website for cutting-edge molecular biology research products company.