Anna Rice Email & Phone Number

St. Louis, MO, US

St Louis, Missouri, United States

• Responsible for account growth across a portfolio of regional, national, and global clients, successfully maintaining an annual rate of profitability and driving consistent renewals of client scope of work contracts.
• Guide the development of strategic plans for client portfolio and monitor efforts according to client business objectives, marketing goals, and media KPIs
• Conduct audience, market, and competitive analyses across agency clients utilizing a variety of research tools to draw insights for various client industries and propose solutions to business challenges
• Develop strategic approaches, conduct research, and participate in presentations for new business pitches

St Louis, Missouri, United States

• Oversaw the success of a portfolio of regional, national, and global clients with six- and seven-figure campaign budgets across media strategy and planning
• Increased year-over-year rate of profitability across client portfolio
• Developed agency processes and conducted trainings across various departments resulting in more efficient workflow processes within client account teams
• Directed the agency’s internship committee for two consecutive years, overseeing recruitment and hiring efforts, development of training content and schedule for eight-week program, and coordinating program logistics.

St Louis, Missouri, United States

• Principal media strategist and day-to-day account lead for Fortune Global 500 brand, responsible for maintaining a strong client relationship and stewarding multi-million dollar advertising campaign budgets
• In charge of strategic development of paid media plans, working with specialized activation teams in areas of paid digital and traditional channels
• Successfully met and exceeded client objectives to increase brand awareness levels and site traffic metrics attributable to paid media campaigns

St Louis, Missouri, United States

• Lead development and execution of media strategies and ad buys across digital channels, including programmatic display and video, native, paid social and paid search.
• Collaborate with account planners and digital specialists to effectively implement campaigns while overseeing all stages between pre- and post-campaign launch.
• Act as the point person for clients for all digital aspects of campaigns, as well as ensure client KPIs and objectives are understood and met.
• Monitor, analyze, and report on campaign results and provide recommendations on campaign optimizations.

Columbia, Missouri Area

• Managed and advised a team of site managers in handling video and display ad inventory for online publishers.
• Oversaw business development for new ad network partnerships; monitored growth and management of existing network partners.
• Developed individual, team and company goals with management; planned and implemented strategies to reach company benchmarks.

Columbia, Missouri Area

• Assigned to additional, premium publisher accounts, responsible for optimizing higher volume of publisher traffic
• Assisted Management team with developing quality control standards for existing and future publisher traffic

Columbia, Missouri Area

• Prepared new publisher partner accounts and devised network monetization strategies for display, video and mobile publishers across multiple backend interfaces.
• Optimized accounts to increase performance and maximize monthly revenue by negotiating rates and identifying opportunities for new revenue outlets.
• Built and maintained new ad network relationships to improve and grow publisher accounts.

Columbia, Missouri

• Assisted in creating and maintaining online campaigns.
• Created daily revenue and paid impression reports for online publishers and advertising networks.

Columbia, Missouri Area

• Worked in a team of ten students at this student-staffed, professional-services agency to create a fully-integrated campaign for Famous Footwear targeting the YAYA (Youth and Young Adult) market.
• Developed and budgeted traditional and non-traditional media tactics to create an integrated media plan.

Columbia, Missouri Area

• Worked in a team of ten students at this student-staffed, professional-services agency to create a fully-integrated campaign for the U.S. Fish and Wildlife Service targeting the YAYA (Youth and Young Adult) market.
• Conducted secondary research for the situation analysis and State of the Next YAYA report.
• Developed and fielded an online study to gain insights about volunteering among 18-24-year-olds.

Columbia, Missouri

• Assisted the sales team in online campaign development and management.
• Contacted new online publishers and helped team members with client proposals and current online campaigns.
• Performed weekly publisher and advertiser prospecting to identify potential new clients.