Anna Abbott

Anna Abbott Email and Phone Number

Chief Marketing Officer | Chief Customer Officer @ The Doyle Collection
ballsbridge, leinster, ireland
Anna Abbott's Location
United Kingdom, United Kingdom
Anna Abbott's Contact Details

Anna Abbott personal email

n/a

Anna Abbott phone numbers

About Anna Abbott

A senior business leader, CMO and chief customer officer with substantial experience driving reach, reputation and revenue for global brands, gained across the culture, media and hospitality industries, including Tate, The BBC, and currently The Doyle Collection. My career has been built on leading holistic live and digital customer and brand experience, working across Audience Insights, Marketing, Design, Digital, Membership, Sales and E-Commerce, Live Events Production, Communications, and onsite Visitor Experience and customer service operations. With substantial P&L responsibility, I have a strong track record of growing businesses, driving positive change within complex organisations, shaping brands, and delivering and embedding customer-focused strategies across the whole of an organisation. I am fortunate to work with experiences, content, and creativity that I am passionate about, and to work with fantastic people. I have built and developed integrated and high performing teams of up to 400 multidisciplinary colleagues and 400 volunteers, working across multiple sites in Europe and the USA.

Anna Abbott's Current Company Details
The Doyle Collection

The Doyle Collection

View
Chief Marketing Officer | Chief Customer Officer
ballsbridge, leinster, ireland
Website:
doylecollection.com
Employees:
501
Anna Abbott Work Experience Details
  • The Doyle Collection
    Chief Marketing Officer
    The Doyle Collection Jun 2023 - Present
    London, England, United Kingdom
    View
  • Tate
    Director Of Audiences
    Tate Mar 2017 - Jun 2023
    Led Tate’s audiences strategy, business planning and end-to-end customer experience, bringing together Tate’s visitor-facing departments across the four Tate Galleries and on digital platforms: Audience Insight, Marketing, Membership, Design, Sales and E-Commerce, Visitor Communications, Visitor Experience and Safety and Security. Worked to broaden and diversify audiences, position the brand, and drive income, attracting and welcoming approx. 8M people annually across Tate’s galleries… Show more Led Tate’s audiences strategy, business planning and end-to-end customer experience, bringing together Tate’s visitor-facing departments across the four Tate Galleries and on digital platforms: Audience Insight, Marketing, Membership, Design, Sales and E-Commerce, Visitor Communications, Visitor Experience and Safety and Security. Worked to broaden and diversify audiences, position the brand, and drive income, attracting and welcoming approx. 8M people annually across Tate’s galleries, exhibitions and events, cafes and onsite retail, in addition to engaging audiences across our digital channels. Led a team of c.400 fantastic multidisciplinary colleagues in addition to our 400 volunteers. We worked to put a customer-centred, data-driven approach to driving strategy, and executing holistic customer experience with creativity. I was proud to be part of the team which delivered Tate's best ever overall visitor numbers and exhibition sales performance; grew Tate Membership to be the largest museum or gallery membership scheme in the world and Tate’s second largest single income stream after DCMS funding; launched Tate Collective, the largest young people’s arts membership scheme in the world; grew our social media reach to over 11M and engagement levels to the highest ever; strengthened our front of house customer service, engagement and holistic experience; and developed our brand strategy and values, putting audiences at the heart of our strategy. I was most proud of how the team pivoted, learned, innovated and adapted since the Covid-19 crisis - finding new ways of working, engaging with audiences and generating income. Show less
    View
  • Royal Museums Greenwich
    Head Of Marketing & Digital
    Royal Museums Greenwich Jul 2013 - Mar 2017
    Led the marketing and digital departments for Royal Museums Greenwich: a top-10 UK visitor attraction comprising four museums and galleries: the National Maritime Museum, The Royal Observatory, The Queen's House Art Gallery and the Cutty Sark.Played a key role in successfully driving record ticket sales and visitor numbers (2.8M).Provided strategic leadership across audience research and development, brand, advertising, integrated campaigns, website tech and content, design… Show more Led the marketing and digital departments for Royal Museums Greenwich: a top-10 UK visitor attraction comprising four museums and galleries: the National Maritime Museum, The Royal Observatory, The Queen's House Art Gallery and the Cutty Sark.Played a key role in successfully driving record ticket sales and visitor numbers (2.8M).Provided strategic leadership across audience research and development, brand, advertising, integrated campaigns, website tech and content, design commissioning, digital marketing, e-CRM, social media, publications and partnerships. Initiated and led key cross-departmental projects to deliver a step-change in the organisation including development of a completely new brand strategy and visual identity; new responsive website (4.5M visits) and digital strategy; audience segmentation and visitor research, Queen’s House repositioning and Royal Observatory re-visioning. Show less
    View
  • The Space (Digital Arts)
    Director, Marketing & Communications, The Space
    The Space (Digital Arts) Jan 2012 - Jul 2013
    Developed and launched the pilot digital arts service from Arts Council England and the BBC, which supported the arts sector in developing digital content and skills, and explored new ways to bring consumers the arts – live, on demand and interactive, on a responsive website and connected TV.
    View
  • Arts Council England
    Marketing Director
    Arts Council England Apr 2007 - Dec 2011
    Responsible for macro-level strategy, including commissioning the first audience segmentation of arts and cultural attendance and participation nationwide. Shifted the communications from largely print-based to digital, including the new corporate website (1.8M unique visits/annum, up by 40% in year one). Redeveloped Arts Jobs user-generated service and added Arts News – audiences rose from 100K to 1.2M per annum. Set up the social channels.
    View
  • Bbc
    Head Of Pr Research, Events, Design Studio & Publications
    Bbc Jan 2006 - Mar 2007
    Led 4 multi-disciplinary departments: PR Research, responsible for the BBC’s opinion-former research and managing relationships through multiple channels; BBC Events, managing live productions and experiences; the Design Studio, delivering creative identities and design execution across multiple media; and Publications.
    View
  • Bbc
    Head Of Events
    Bbc Jan 2004 - Jan 2006
    Led a large slate of 120 high profile live, public, talent and opinion-former events per annum for the BBC, with a permanent team of 20, and production teams through agencies of up to several hundred. Delivered creative events to launch new digital channels CBBC, CBeebies, BBC 3, BBC 4, 6 Music, the Asian Network and Freeview, creating immersive brand experiences including set design, live outside broadcast music performances, and art commissions. Oversaw every aspect of the visitor experience… Show more Led a large slate of 120 high profile live, public, talent and opinion-former events per annum for the BBC, with a permanent team of 20, and production teams through agencies of up to several hundred. Delivered creative events to launch new digital channels CBBC, CBeebies, BBC 3, BBC 4, 6 Music, the Asian Network and Freeview, creating immersive brand experiences including set design, live outside broadcast music performances, and art commissions. Oversaw every aspect of the visitor experience from operations to lighting and sound to food and drink. Show less
    View
  • Bbc
    Marketing And Communications Roles - Various
    Bbc Jul 1997 - Jan 2004
    Held several roles across a range of marketing and communications disciplines for the BBC, across B2B and B2C, including press, events, corporate and public relations, parliamentary affairs andindependent television commissioning:• Press Officer, BBC: June 03 – Jan 04• Senior Events Manager, BBC: Aug 02 – June 03• Communications Manager, BBC Corporate & Public Relations: March 02 – Aug 02• Events Manager, BBC: Feb 01 – March 02• Project Manager, BBC Parliamentary… Show more Held several roles across a range of marketing and communications disciplines for the BBC, across B2B and B2C, including press, events, corporate and public relations, parliamentary affairs andindependent television commissioning:• Press Officer, BBC: June 03 – Jan 04• Senior Events Manager, BBC: Aug 02 – June 03• Communications Manager, BBC Corporate & Public Relations: March 02 – Aug 02• Events Manager, BBC: Feb 01 – March 02• Project Manager, BBC Parliamentary Affairs: May 00 – Feb 01• Communications Manager, BBC Independent Television Commissioning Group: Sept 98 – May 00 Show less
    View

Anna Abbott Skills

Corporate Communications Media Relations Public Relations Marketing Communications Marketing Copywriting Digital Marketing Strategic Partnerships Reputation Management Marketing Strategy Broadcast Campaigns Brand Development Event Management Integrated Marketing Consumer Insight Events Culture Arts Digital Media Internal Communications Strategic Communications Television

Anna Abbott Education Details

Frequently Asked Questions about Anna Abbott

What company does Anna Abbott work for?

Anna Abbott works for The Doyle Collection

What is Anna Abbott's role at the current company?

Anna Abbott's current role is Chief Marketing Officer | Chief Customer Officer.

What is Anna Abbott's email address?

Anna Abbott's email address is an****@****.org.uk

What is Anna Abbott's direct phone number?

Anna Abbott's direct phone number is +44 20 8858*****

What schools did Anna Abbott attend?

Anna Abbott attended University College London, U. Of London.

What skills is Anna Abbott known for?

Anna Abbott has skills like Corporate Communications, Media Relations, Public Relations, Marketing Communications, Marketing, Copywriting, Digital Marketing, Strategic Partnerships, Reputation Management, Marketing Strategy, Broadcast, Campaigns.

Who are Anna Abbott's colleagues?

Anna Abbott's colleagues are Cumali Yavuz, Ángela Alonso Pérez, Dermot Nash, Jaime Clarke, Leah Flavin, Breno Soares, Raluca Bobeica.

Not the Anna Abbott you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.