Anna Abbott Email & Phone Number

London, England, United Kingdom

Led Tate’s audiences strategy, business planning and end-to-end customer experience, bringing together Tate’s visitor-facing departments across the four Tate Galleries and on digital platforms: Audience Insight, Marketing, Membership, Design, Sales and E-Commerce, Visitor Communications, Visitor Experience and Safety and Security. Worked to broaden and.

Led the marketing and digital departments for Royal Museums Greenwich: a top-10 UK visitor attraction comprising four museums and galleries: the National Maritime Museum, The Royal Observatory, The Queen's House Art Gallery and the Cutty Sark.Played a key role in successfully driving record ticket sales and visitor numbers (2.8M).Provided strategic.

Developed and launched the pilot digital arts service from Arts Council England and the BBC, which supported the arts sector in developing digital content and skills, and explored new ways to bring consumers the arts – live, on demand and interactive, on a responsive website and connected TV.

Responsible for macro-level strategy, including commissioning the first audience segmentation of arts and cultural attendance and participation nationwide. Shifted the communications from largely print-based to digital, including the new corporate website (1.8M unique visits/annum, up by 40% in year one). Redeveloped Arts Jobs user-generated service and.

Led 4 multi-disciplinary departments: PR Research, responsible for the BBC’s opinion-former research and managing relationships through multiple channels; BBC Events, managing live productions and experiences; the Design Studio, delivering creative identities and design execution across multiple media; and Publications.

Led a large slate of 120 high profile live, public, talent and opinion-former events per annum for the BBC, with a permanent team of 20, and production teams through agencies of up to several hundred. Delivered creative events to launch new digital channels CBBC, CBeebies, BBC 3, BBC 4, 6 Music, the Asian Network and Freeview, creating immersive brand.

• Held several roles across a range of marketing and communications disciplines for the BBC, across B2B and B2C, including press, events, corporate and public relations, parliamentary affairs andindependent television.
• Press Officer, BBC: June 03 – Jan 04
• Senior Events Manager, BBC: Aug 02 – June 03
• Communications Manager, BBC Corporate & Public Relations: March 02 – Aug 02
• Events Manager, BBC: Feb 01 – March 02
• Project Manager, BBC Parliamentary… Show more Held several roles across a range of marketing and communications disciplines for the BBC, across B2B and B2C, including press, events, corporate and public relations.