With a passion for technology and innovation, I am a Product Marketer at Yotpo, an eCommerce retention marketing platform. In this role, I am responsible for developing and executing product marketing strategies that drive awareness, adoption, and retention of Yotpo's reviews and UGC products. I collaborate with product, sales, and engineering teams to deliver compelling messaging, positioning, and content that showcase Yotpo's value proposition and differentiation. Additionally, I have extensive experience and expertise in content marketing and SEO, having led and managed multiple successful campaigns that increased organic traffic, conversions, and user engagement for 10Web.io, a WordPress website builder and hosting company. I am proficient in using various tools and platforms, such as HubSpot, Google Analytics, Google Search Console to optimize and measure the performance of digital marketing initiatives.In my free time, I love to tune into podcasts, read industry-specific literature, cook, and travel the world. Reach out to me via LinkedIn if you'd like to chat! 📩Skills and interests: Product Management, Product Marketing, Content Marketing, Search Engine Optimization, Digital Marketing, User Experience (UX), Leadership, Design Thinking, Market Validation, Software Engineering, Product-Market fit