Anna Bačovčinová Email & Phone Number

Leading global digital advertising team, driving performance marketing strategies to achieve targets and innovate within the field.

Bratislava, Slovakia

• responsible for development and coordination of online advertising activities within the company and identification of new opportunities for business growth within the online advertising space• providing online advertising consultancy to management, internal teams, ESET's partners across the world, and other stakeholders• creating and executing online advertising strategies with the aim of reaching relevant online audiences and driving qualified traffic to fulfill various online business objectives• Management of online advertising campaigns consists of budget and KPI planning, campaign setup, campaign management and optimization, reporting, performing actionable data analyses and driving online business insights

Bratislava, Slovak Republic

Hlavní Město Praha, Česká Republika

• Main focus on PPC campaigns in Google Adwords and Facebook Ads• Manage campaign strategy for paid search • Review campaign performance and optimise strategy accordingly• Manage ad creative and copy by creating, expanding and structuring campaigns and ad groups• Manage campaign strategy with key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy and ad scheduling

Prague, Czechia