I am one of life’s optimists, quick to find the silver lining in any cloud. I love live music, theatre, dance and comedy but I am not a performer… I’m the natural organiser behind the scenes who makes other people, products and brands look amazing; the practical decorator and gardener who follows famous comedians, loves sci fi, swoons at Patrick Stewart and fervently believes Sir David Attenborough is, in fact, God. I am also a versatile CIM qualified professional Brand, Content and Campaign Manager with years of broad multichannel experience across the B2B and B2C marketing mix; with a flair for creativity and copywriting, the ability to devise and deliver successful campaigns from concept to completion, a highly proactive hands-on attitude for delivery and the project management skills to co-ordinate it all on time and within budget to achieve outstanding results.
Tsl
View- Website:
- topeksouthern.co.uk
- Employees:
- 22
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Brand ManagerTsl Nov 2024 - PresentHampshire
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Marketing ManagerJrp Distribution Ltd. Sep 2023 - Nov 2024Chichester, England, United KingdomBuilding the marketing strategy and delivery for over 5000 products in the automotive accessory and DIY sectors across numerous UK-exclusive brands; to increasing and improving B2B activity to gain exposure and drive demand for this national distributor. Utilizing the full marketing mix from boots on the ground to digital to create as many touch points on the customer journey as possible! -
Campaign ManagerWilliams Jun 2022 - Jul 2023Fareham, England, United KingdomManaging the multichannel launch campaigns for six shiny new Williams trade-only plumbing and heating trade counters plus the first year activity for 6 more, delving deep into the metrics and analysis and in collaboration with all 12 new retail managers. Creative through-the-line campaigns for acquisition, conversion and retention, including incentive offers and trade events. -
Marketing ManagerPelgar International May 2018 - May 2022HampshireSet up a new global marketing function for a chemical manufacturer in the public health pest control sector. Created a smashing new brand livery and delivered it to business and consumer audiences across product packaging, print and digital advertising campaigns, international trade shows, product brochures, enews, sales literature and social media to drive brand awareness, position PelGar as a voice of authority and generate global product demand. Management of PR, 8 websites and support of internal communications to drive cultural change. -
Marketing Manager, Group TravelTourism South East Jul 2016 - Apr 2018Project management of the prestigious Excursions annual group travel trade show, South East Group Travel Guide, familiarisation trips, networking events, advertising, direct mail and digital campaigns to connect 800 member tourist attractions and hospitality providers with 8500 group travel organisers. In a very short space of time I made huge improvements to the systems and design of each of these projects, including a fantastic rebrand of Excursions and a wholescale redesign of the travel trade guide, basing both on my experience of the co-operative partnerships between local tourist attractions, to improve the UX and further their growth. -
Marketing ManagerThe Mid Hants Railway 'Watercress Line' Feb 2012 - Jul 2016Marketing strategy and delivery for one of the largest heritage steam railways in the UK, ensuring consistent and increasing visitor numbers across standard travel, special events and special services. Creation and delivery of 18 promotional campaigns per year targeting domestic and inbound holidaymakers and day trippers, local residents, special interests and group travel across all marketing channels to raise awareness, increase engagement and drive ticket sales. Control of the website CMS and all social media platforms and provision of all event collateral. The role included operational management of several key special events throughout the year. -
Marketing AssistantThe Mid Hants Railway 'Watercress Line' Apr 2006 - Feb 2009Part-time, 'between kids' job supporting the marketing manager to deliver the marketing strategy for one of the countries largest steam railways. Liked it so much I went back as Marketing Manager.
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Personal AssistantAbbotsworthy Day Nursery/Snowkidz/Nannies Abroad Jan 2003 - Aug 2004Personal assistance, marketing, sales, administration, accounts and IT support across all three companies. Creation and management of a rebranding exercise to create an expandable brand, together with an awareness campaign across radio, local press and Royal Mail door drop, to create an enquiry database for the existing companies and the launch of a fourth. Great fun but cut short when my daughter arrived 3 months early (she's now 20 and studying neurobiology!)
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Account ExecutiveSignature Design Consultants Ltd Mar 1995 - Apr 2002RomseySometimes you're lucky enough to land a job that sets you up for life... this was mine! I learnt a lot and loved every minute of helping clients clarify their design requirements and meet their marketing objectives, taking design briefs, producing quotations, copy writing and proof reading, liaising with intermediate design stages and printers proofs (in the pre-digital days of getting in the car and driving over with Chromalin proofs) and print management; all whilst ensuring projects were delivered on time and within budget. The role encompassed all areas of design, photography, illustration, print and production along with general administration, customer relations and manual accounts including credit and debit control. Foundational skills that I continue to use every day.
Anna Beck Education Details
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Marketing/Marketing Management, General
Frequently Asked Questions about Anna Beck
What company does Anna Beck work for?
Anna Beck works for Tsl
What is Anna Beck's role at the current company?
Anna Beck's current role is Brand & Marketing Manager.
What schools did Anna Beck attend?
Anna Beck attended Cim | The Chartered Institute Of Marketing, University Of Southampton.
Who are Anna Beck's colleagues?
Anna Beck's colleagues are Douglas Copeland, Adam Joel, Teboho Liphoko, Chris Walsh, Antony Knight, D K M, Mpho Keromang.
Not the Anna Beck you were looking for?
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Anna Beck
Senior Lecturer In Education At University Of Glasgow, School Of Social And Environmental SustainabilityUnited Kingdom2gla.ac.uk, strath.ac.uk -
2gmail.com, maf.org
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