Anna Beck Email & Phone Number

Hampshire

Chichester, England, United Kingdom

Building the marketing strategy and delivery for over 5000 products in the automotive accessory and DIY sectors across numerous UK-exclusive brands; to increasing and improving B2B activity to gain exposure and drive demand for this national distributor. Utilizing the full marketing mix from boots on the ground to digital to create as many touch points on the customer journey as possible!

Fareham, England, United Kingdom

Managing the multichannel launch campaigns for six shiny new Williams trade-only plumbing and heating trade counters plus the first year activity for 6 more, delving deep into the metrics and analysis and in collaboration with all 12 new retail managers. Creative through-the-line campaigns for acquisition, conversion and retention, including incentive offers and trade events.

Hampshire

Set up a new global marketing function for a chemical manufacturer in the public health pest control sector. Created a smashing new brand livery and delivered it to business and consumer audiences across product packaging, print and digital advertising campaigns, international trade shows, product brochures, enews, sales literature and social media to drive brand awareness, position PelGar as a voice of authority and generate global product demand. Management of PR, 8 websites and support of internal communications to drive cultural change.

Project management of the prestigious Excursions annual group travel trade show, South East Group Travel Guide, familiarisation trips, networking events, advertising, direct mail and digital campaigns to connect 800 member tourist attractions and hospitality providers with 8500 group travel organisers. In a very short space of time I made huge improvements to the systems and design of each of these projects, including a fantastic rebrand of Excursions and a wholescale redesign of the travel trade guide, basing both on my experience of the co-operative partnerships between local tourist attractions, to improve the UX and further their growth.

Marketing strategy and delivery for one of the largest heritage steam railways in the UK, ensuring consistent and increasing visitor numbers across standard travel, special events and special services. Creation and delivery of 18 promotional campaigns per year targeting domestic and inbound holidaymakers and day trippers, local residents, special interests and group travel across all marketing channels to raise awareness, increase engagement and drive ticket sales. Control of the website CMS and all social media platforms and provision of all event collateral. The role included operational management of several key special events throughout the year.

Part-time, 'between kids' job supporting the marketing manager to deliver the marketing strategy for one of the countries largest steam railways. Liked it so much I went back as Marketing Manager.

Personal assistance, marketing, sales, administration, accounts and IT support across all three companies. Creation and management of a rebranding exercise to create an expandable brand, together with an awareness campaign across radio, local press and Royal Mail door drop, to create an enquiry database for the existing companies and the launch of a fourth. Great fun but cut short when my daughter arrived 3 months early (she's now 20 and studying neurobiology!)

Romsey

Sometimes you're lucky enough to land a job that sets you up for life... this was mine! I learnt a lot and loved every minute of helping clients clarify their design requirements and meet their marketing objectives, taking design briefs, producing quotations, copy writing and proof reading, liaising with intermediate design stages and printers proofs (in the pre-digital days of getting in the car and driving over with Chromalin proofs) and print management; all whilst ensuring projects were delivered on time and within budget. The role encompassed all areas of design, photography, illustration, print and production along with general administration, customer relations and manual accounts including credit and debit control. Foundational skills that I continue to use every day.

Advanced Certificate, Marketing/Marketing Management, General

Ba Hons, Philosophy, 2:1