Anna Birch Email & Phone Number

United States

Stratham, New Hampshire, United States

• Prioritize consumer insights & behavior, market data, trends and buying habits with the consumer always at the heart of all that I do• Drive and execute HTT capsules aligned with the scale/size of each channel• Lead the execution of merchandising plans, ensuring sales growth, profitability, and an enhanced consumer experience within the business •Ownership of the Go to Market Calendar, regional meetings & channel business opportunities, gaps & risks

Stratham, Nh

•Lead Women’s and Kid’s product life-cycle management process, seasonal strategies and shared style process. 360-degree collaboration across departments to specifically drive Women’s Non Classic revenue growth •Inspire and manage Allocation team to treat each store in a unique way, and to identify inventory opportunities. Directs execution of new store capacity and assortment planning for Flex Retail and New Store openings•Manage the store planning tool. Evaluate and monitor inventory by door/class and recommend adjustments to Allocation team to maintain inventory alignment. Develop store plans that can be used in the assortment planning process for new stores and weekly capacity planning. Evaluate inventory builds for key selling time periods and recommend actions•Responsible for the DC Forecast. Plan and monitor DC shipping, store capacities. Maintain and develop new reporting to help teams analyze business•Drives execution of size selling analysis for doors/channel. Lead on size curve analysis for all three divisions. Including adhoc denim buys and Timberland PRO Apparel and Footwear•Key liaison between Timberland Full Price stores and cooperate office. Exceptional communication in regards to collaborating with Merchandise/Visual/District and Store Managers. Ensure timely delivery for floorsets. Communicate with store teams daily on product needs.•Manage the Promotions Events Manager module. This includes coordinating efforts with Planning, Marketing and Store Operation

Stratham,New Hampshire

•Establish proper levels of product by store and distribute product accordingly•Analyze sales results by store and use information to adjust levels or change assortment, execute transfers and price changes •Work closely with warehouse and sales management to utilize sales projections to keep proper stocking levels•Selected to lead and over see expedited shipping process of top sellers during Q4 critical selling period•Complete adhoc reporting with ability to adapt quickly to changing business needs •Partner with Buying and Planning team to accomplish proper assortment and compelling pricing by store

Franconia, New Hampshire

•Establish and execute men's assortment that is innovative, on brand and capable of maximizing sales •Assist Product Manager in all phases of the assortment planning including attending buying trips to New York market•Manage Branded RTW communication to ensure photo samples, copy detail forms, and specs arrive in time to meet key dates for each season•Maintain Branded RTW assortment and SKU set up in company planning program•Collaborate with inventory control on merchandise assortment to obtain unit buy and markup goal•Responsible of core proofing process, assuring accuracy of information that is published in catalogs and online•Assist with overall Industry analysis, market research, consumer research and competitive analysis

Providence, Rhode Island

•Maximized company sales growth and profitability through the use of creative selling skills, teamwork and customer service, in order to deliver an engaged experience to every customer, every time•Met weekly sales goals, top seller for November 2011•Supported and modeled excellent service by exhibiting a positive attitude and enthusiasm toward the job and company to both internal and external customers in all forms of communication•Actively participated in store meetings and training sessions

Franconia, New Hampshire

•Prepared competitive analysis reports for yoga clothing in order to launch a Garnet Hill yoga line•Compiled denim analysis information used to launch Garnet Hill Denim shop for Spring 2012•Researched sales history to develop pricing strategy for Spring 2012•Collaborated with design team to create products to sell to target market •Interacted with vendors to gather product information and relayed to Product Managers•Attended weekly trend forecasting meetings for Fall 2011 product line

Bachelor Of Science, Fashion Merchandising & Retail Marketing

Semester Abroad- Fashion Merchandising Program

•Selected 1 out of 24 students- from all four Johnson & Wales Universities •Designed a shopping bag, which was chosen by Vladimiro Gioia.

Education record