• Define strategies with the Digital Engineering/UX teams in order to develop optimisation hypotheses for the testing, change and personalisation backlog. • Partner with colleagues responsible for creative assets and content to ensure effective and engaging product campaign execution, optimising product presentation/placement to maximise sales. • Lead & develop the Visual Merchandising team to ensure robust plans to drive category performance in line with business goals.• Play a key and active role in contributing to the quarterly and annual budget/forecast/planning process.• Develop, own and deliver the onsite trading strategy, campaign delivery and tactical action plan for all markets to achieve KPI’s and business targets – working very closely with digital marketing & merchandising to ensure aligned support via CRM, Social, PPC/SEO. • Pro-actively utilise website analytics to monitor performance in order to identify opportunities and recommend new promotions/improvements with the aim of increasing sales, profitability and market reach. • Continuously review commercial performance and trading figures for eCommerce, by analysing the risks & opportunities vs forecasts.Represent the channel at key trading meetings, updating stakeholders on performance and responding to challenges

• Establish, define and own the ready for web and marketplace process to ensure a streamlined, effective and accurateproduct data management process.• Work alongside the Visual Merchandisers and Marketing teams to develop effective methods to track consumer demandsensuring developments and market changes are always supported.• Accountable for ensuring all products are enabled onsite in a timely manner to achieve commercial performance.• Ensure all product information is accurate, working collaboratively with the product data teams, digital photography studioand global studios to establish first class product imagery.• Line manage the Digital Product Data & Marketplace assistants, defining clear development goals and objectives and supporting day to day tasks.• Work across the digital landscape to drive out Global Product management processes to ensure effective use ofsystems and data to drive consistency.• Define and deliver global sales strategy for online marketplaces.• Establishment and development of relationships with marketplace and data teams – specifically Amazon, Zalando & Channel Advisor. • Identify new marketplace opportunities for sales growth and new customer acquisition in line with business growth plans.• Managing and maintaining the marketplace portal including the build, test and release of optimised code and processes• Responsible for the marketplace channel P&L and delivery of forecasted sales & profit

• Strong stakeholder relationships with marketplace partners (Zalando & Amazon) and Channel Advisor to maximise trading opportunities and deliver against trading forecasts.• Develop and deliver channel optimisation plans and trading tactics.• Forecast channel performance at quarterly intervals, forecasting key trading metrics and identifying risks/opportunities and their impact.• Execution of the appropriate in-season plans to achieve targeted sales forecasts, including gender mix, product mix, average selling price & gross margin. • Develop collaboratively with the EU Buying & Merchandising, Wholesale Partners and Digital teams the appropriate range architecture for the online consumers of each partner, to align with strategic distribution plans.• Responsible for analysing the consumer journey and implementing changes to enhance the experience to maximise sales conversion.• Plan seasonal transition in combination with the Digital Data and Digital Photography team to ensure no delay in product upload.• Responsible for accurate product data, images and their associated processes for on-boarding to partners.• Working with Ecommerce Operations team to ensure operational services delivered on time and in full to meet the consumer’s needs, with costs/profit managed.• Work with Channel Advisor to guarantee daily product feeds from Hybris are accurately received with correct product, stock and pricing information to enable us to send to Marketplace partners.

Work closely with the Range Team to deliver a commercial product range for the appropriate channels and product categories.Strong understanding of the European Market Place, competitors and growth opportunities.Complete and maintain Merchandise plan to plan sales, stock, markdowns and gross margin across retailing channels in line with gender targets at both season and week levels. Manage and control stock & despatches across Retail and Wholesale to ensure the stock is optimised whilst managing the Assistant Merchandiser and Allocator to provide optimum stock levels by store and site. Manage product category Go To Market planning activities and in season trading & price changes in store/online to deliver the Trading Plan and ensure financial targets are achieved. Build effective relationships across all Merchandisers/Space and Cluster planning to enable the most accurate forecasting, drive consistency and best practice. Develop the appropriate Range, Assortment, Allocation and Purchase Plans for my product area.

Responsible for website sales targets by gender through effective merchandise planning, product selection and presentation.Monitor stock and site capacity levels against forward plans and take relevant action to address issues.Monitor/analyse and recommend action in response to trading activities on websites in order to achieve seasonal strategy and optimum product sell through.Oversee the stock planning of new websites alongside the E-Commerce and product merchandising teams to ensure relevant range architecture and selection. Feed in Channel Requirement to the specific gender teams based on learnings and missed opportunities from previous seasons.Provide channel specific stock and sales information in trading reviews to inform effective trading decisions. Provide size, fit and style analysis to assist product merchandising teams. Share E-Commerce in-season performance with retail and online planner to shape web sales plans for future seasons. Provide new season transition plans to E-Commerce and product merchandising teams with recommended delivery dates to optimise sales. Strong communication skills being the pivotal point between Buying and Merchandising and E-Commerce. Also, with our European Merchandisers as we have a shared stock pool. Plan and monitor DC despatches alongside our E-Commerce logistics team to ensure we are within our Customer SLA’s.Work with the E-Commerce and Gender Merchandising Team to write the yearly budgets, report on them and flag potential areas of risk and opportunity/