Anna Björk

Anna Björk Email and Phone Number

Marknadsdirektör and CMO @ Foodmark AB
Stockholm County, Sweden
Anna Björk's Location
Stockholm, Stockholm County, Sweden, Sweden
Anna Björk's Contact Details

Anna Björk work email

Anna Björk personal email

About Anna Björk

Today, I work at Lynxeye, a strategy consultancy that supports companies through transformative shifts and activates purpose to secure future relevance by working with growth, innovation and design. This always starts with real emerging needs to anticipate what will drive people, societies and industries in the future. In my current role, I am responsible for a team of 25+ people (mix of direct and indirect reports), part of the management group, and constantly working on development and recruitment to help my consultants grow in a sustainable way. My role also includes working both operationally and strategically on how we deliver our projects, allocate resources, and staff our assignments to provide value to the client in a profitable and sustainable manner.Based on my experiences from roles both as a line manager and a consultant I can contribute with my ability to quickly understand contexts and enable different paths forward. I’m skilled at integrating different perspectives with the customer in focus as I’m efficient in analyzing and going from recommendation to execution. My approach to work has always been insight focused, fast and analytical and driven by solving real problems in working from the outside in with concrete, reality-based questions. My leadership is characterized by engagement, transparency, guidance that allows individuals to reach their potential, and creating results together. It is important for me to believe in what I work on and to be a good ambassador for the brand I work for.

Anna Björk's Current Company Details
Foodmark AB

Foodmark Ab

View
Marknadsdirektör and CMO
Stockholm County, Sweden
Website:
foodmark.se
Employees:
140
Anna Björk Work Experience Details
  • Foodmark Ab
    Marknadsdirektör And Cmo
    Foodmark Ab
    Stockholm County, Sweden
  • Lynxeye
    Partner & Head Of Changemakers (Consulting Organization)
    Lynxeye Jan 2022 - Present
    Being in charge of the consultancy organization with 25+ management consultants, insights analysts, designers and experts my main goals are to optimize development, engagement and productivity. I create and execute the consultancy organization goals and objectives, budget- and financial planning and ensure KPI metrics fulfilment. Other responsibilities are to set overall direction for the skills and competencies development, to manage attract, recruit, retain and exit (processes) of consultants and experts, and continuously optimize ways of working.
  • Lynxeye
    Head Of Client Team & Member Of Leadership Team
    Lynxeye Nov 2020 - Jan 2022
    Owning overall team revenue and profitability as well as client profitability my key focus was to deliver a continuously growing business, optimizing overall client satisfaction and developing leaders and teams in projects in a sustainable way. I was responsible for overall project management and development of existing clients and for securing sales and new client acquisition, as well as providing strategic and operational support to all client projects. Over-delivered across KPIs (sales target, client satisfaction and team development).
  • Lynxeye
    Client Director
    Lynxeye Nov 2018 - Nov 2020
    Stockholm, Sverige
    Responsible for client management and development and for selling solutions to existing clients ensuring optimal client satisfaction and impact. To unlock existing clients by ensuring strategic height and impactful business development I coached my teams on insight-driven problem solving and new thinking, secured strategic height by contributing with knowledge, expertise and inspiration, and owned the client relationship. On top of external projects with clients I was also a leader in the internal business development contributing to the on-going business and organizational development. For my achievements I was rewarded employee of the year.
  • Lynxeye Brand Consultants
    Senior Team Leader
    Lynxeye Brand Consultants Sep 2016 - Nov 2018
    Stockholm, Sverige
    Leading management consultants, insights analysts and designers in projects within areas such as predictive segmentation including target selection, brand strategy development and portfolio optimization. On top of my responsibilities in projects I successfully took on several internal responsibilities such as recruitment of future colleagues and leading the company’s sales efforts where I created and implemented an integrated organization in how we sell, deliver and develop together resulting in record sales for the FY, well ahead of target.
  • Procter & Gamble
    Brand Operations In Store Teamleader Nordics
    Procter & Gamble Jun 2014 - Jul 2016
    Stockholm, Sweden
    Leading a team of five I am focusing on: • people development – managing professional development for both myself and my direct reports including one-on-one coaching, delivery of training, work and development plans and staffing/talent management, • integrative leadership – driving cross-functional thinking and integrating contributions from multi-functional partners in building and achieving work objectives, and • knowledge adoption and creation – synthesizing existing and creating new best practices, translating them into training modules and case studies to build action plans for driving adoption of marketing knowledge and capabilities.
  • Procter & Gamble
    Brand Management Always Feminine Hygiene
    Procter & Gamble May 2011 - Jun 2014
    Working in the Global Brand Franchise Organization on Feminine Hygiene billion-dollar brand Always in the regional headquarters of Geneva I’m covering longer term strategic marketing work including global innovation, communication & brand equity development.
  • Procter & Gamble
    Brand Management Ariel Fabric Care
    Procter & Gamble Sep 2009 - May 2011
    My role in one of P&G’s local Market Development Organizations (MDO) included defining and executing holistic marketing plans to win with our brands in the local markets to deliver volume and sales objectives, and customizing my plans to target each shopper group.  My challenges typically involved working with a multifunctional team and external agencies to implement plans that would win at every consumer touch point: in the store, internet, direct marketing, with external influencers and up to the media planning. Furthermore, I was responsible for defining the growth strategy and go-to-market strategy for my brands, leveraging local assets and capabilities to deliver volume and sales objectives, customizing my plans to target each shopper group.
  • Procter & Gamble
    Brand Management Vicks Personal Healthcare
    Procter & Gamble Apr 2008 - Sep 2009
    My first full-time role with P&G working with Vicks (one of Nordic's love-brands) allowed me to formulate the brand's strategic choices and vision, holistic brand communications across all media and consumer touchpoints, while collaborating with multiple functional, customer, and agency partners. By being in-touch with consumer needs, anticipating the future and creating innovative techniques to win their devotion, the brand successfully grew market share for the first time in several years.
  • Lynxeye
    Strategy Consultant
    Lynxeye Oct 2007 - Nov 2007
    As part of three projects I focused mainly on i) assessing competitive landscape on tele-com in South America, segmentation for one of Sweden’s leading clothing-retailers and consumer research for a major European retail outlet chain. This entailed analytical problem solving and demonstrating my passion for brands and marketing.
  • Procter & Gamble
    Brand Management Intern
    Procter & Gamble Jun 2007 - Aug 2007
    Stockholm, Sweden
    Responsible for three projects combining marketing with business leadership to create and build brands. My tasks involved brand strategy, advertising, PR, consumer loyalty programs and direct marketing. This entailed constant interaction with other business functions and working with external agencies.
  • Smart Partners
    Planner/Researcher
    Smart Partners Feb 2006 - Jun 2006
    Stockholm, Sweden
    Did extensive research and strategic work regarding market- and competitor analysis, target group-segmenting and positioning analysis from communicational and business trend perspectives. Formulated the customer’s situation and identified their main challenges and opportunities.
  • Mcdonald'S Corporation
    Service Manager Mcdrive Team (Part-Time 3 Years, Full-Time ½ Year)
    Mcdonald'S Corporation Dec 1999 - Aug 2004
    Stockholm, Sweden
    Participated in formulating and implementing service routines at Sweden’s highest ranked restaurant. Trained and supported 40 co-workers as manager of the service development program aimed at the McDrive staff. Collaborated with other functions within the McDonald’s organization as appointed by the restaurant management.

Anna Björk Skills

Strategy Brand Management Marketing Business Strategy Retail Marketing Management Marketing Communications Fmcg Marketing Strategy Strategic Planning Market Research Financial Analysis Project Management Business Development Customer Service English Microsoft Office

Anna Björk Education Details

Frequently Asked Questions about Anna Björk

What company does Anna Björk work for?

Anna Björk works for Foodmark Ab

What is Anna Björk's role at the current company?

Anna Björk's current role is Marknadsdirektör and CMO.

What is Anna Björk's email address?

Anna Björk's email address is an****@****ail.com

What schools did Anna Björk attend?

Anna Björk attended Stockholm School Of Economics, Università Commerciale 'luigi Bocconi'.

What skills is Anna Björk known for?

Anna Björk has skills like Strategy, Brand Management, Marketing, Business Strategy, Retail, Marketing Management, Marketing Communications, Fmcg, Marketing Strategy, Strategic Planning, Market Research, Financial Analysis.

Who are Anna Björk's colleagues?

Anna Björk's colleagues are Magnus Johansson, Rob Roy, Pa Faye, Malena Andersen, Jonathan Sebalu, Izabela Chrul, Regina Macquarrie.

Not the Anna Björk you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.