The purpose of the role was to drive and measure the effectiveness of the Marcomms team from planning to delivery, ensuring our marcomms activities support BITC’s business plan and brand growth. Core to this is working closely with the Head of Marcomms to develop overarching strategy for the team, review the progress and bring in the interventions when needed. The success of the role also depends on my continuous knowledge and understanding of all marcomms related activities and organisational priorities that are being planned in to ensure smooth and timely delivery across all channels.Key achievements:• Developed a focused annual marcomms plan based on organisational priorities, membership objectives, campaigning priorities, profile of programmes, products and services, as well as key external events and partnerships. • Shifted the team towards metrics culture by introducing a marcomms reporting dashboard which captures detailed marcomms data and now allows us to analyse the reach and impact of marcomms activities, exposes the gaps and informs monthly planning.• Created a monthly marcomms impact report which presents and interprets the data against key objectives, assessing what drives engagement and records lessons learned. The report has also paved a way to addressing and clarifying some of the processes around lead generation, membership value proposition and social media strategy.• Introduced content tracking document which informs all the marcomms channel owners of upcoming content, key dates and comms requirements and outputs. • Have created a launch campaign for the flagship Race at Work Survey 2021.• Created and continue to drive a marcomms project plan for the implementation of three marketing tools, which are aimed at driving membership value and engagement, while creating an attractive proposition to future prospects: Pardot, Experience Cloud and Blackthorn.

The purpose of this role was to re-establish team processes and capacity which were disrupted by the challenges posed by the COVID-19 pandemic. Due to absence of an overarching plan a significant part of this role was compiling and scheduling requests for the marcomms support and overseeing planning and delivery of all marcomms activities. In addition, continuing to lead on management BITC’s Responsible Business Awards project plan and its delivery for the remaining of the 2020 cycle.Key achievements:• Played a key role in recreating Marcomms team structure, processes and ways of working when the first COVID-19 lockdown resulted in loss of clarity or roles, responsibilities and comms delivery processes and need for new ways of working while working remotely.• Established and managed a planning process for the incoming marcomms support requests, forward planning and resource allocation• Introduced and managed a new process to planning and documenting content for the weekly newsletter.• Provided team members with my full support, both work related and personal, and have helped some colleagues to get through operational and emotional difficulties created by the challenges brought by the pandemic.• Laying the foundations for the official role of the Communications Planning Manager, which I have secured in the process of organizational restructuring.

A pivotal position within the Marketing and Communications team, which encompassed the responsibility of management and delivery of a flagship Responsible Business Awards programme, while shaping BITC’s recognition strategy into a data-driven scheme built on the foundations of the Responsible Business Map, which is now known as the Responsible Business Tracker. Key achievements:• Successfully delivered five Responsible Business Awards cycles as well as outstanding management of the judging panels for each of the Awards cycle. The panels ran over 3 days at an external venue, attended by Senior stakeholders from variety of businesses and other organisations, with added complexity of remote presentations and filming of the judges and the finalists.• Played a key role in planning and delivery of key elements for the annual high profile event – The Annual Responsible Business Gala at the Royal Albert Hall, such as video production, the script, senior external stakeholder management to name a few.• Had a privilege to contribute to the events which were attended by the HRH Prince of Wales, including the garden party for the Awards winners at the Clarence House and BITC AGM and All Staff forum.• Developing and managing the project plan for one cycle of the Times Top 50 Employers for Women listing.

Consultancy work to the Georgia’s Responsible Business Awards Meliora 2018 project supported by the European Union and the Federal Ministry for Economic Cooperation and Development of Germany.