Anna Cantoni Email & Phone Number

Perth

Perth, Australia

Milan Area, Italy

• Reviewed, translated and copywrote professional documents for marketing material and presentations• Taught grammar and business-related English within companies:Marketing/Negotiations/Meetings/Networking/Management

Perth, Australia

• Successfully developed and implemented the annual marketing and communication plan to align with overarching business strategy by meeting targets and creating a positive ROI• Responsible for campaigns utilising TV, radio and outdoor channels to create a increased brand awareness• Responsible for direct mail, outbound, point of sale, print and online campaigns to create direct sales• Management of operational marketing activities (development of promotional campaigns, in-store promotions, competitions and event planning) within the assigned budget• Successful management and implementation of annual marketing budget with zero errors and maximum efficiencies• Developed successful marketing plans for new product trials to ensure they achieve sales targets and become part of the ongoing product catalogue• Management of various stakeholders for approvals, information gathering, buy-ins, measurement and results• Successfully managed advertising and media agency relationships to guarantee quality, on-brand creative/media delivered on time and within budget• Thorough reporting and analysis of campaigns to drive future campaign performance• Collaboration with other suppliers and support partners (digital, trade, commercial, agencies and external suppliers) for the development of strategic brand projects• Responsible for ensuring all material met brand standards, legal regulatory requirements and considered brand values and strategies.

• Running marketing campaigns from briefing to implementation.• Delivering marketing material that directly impacts sales targets.• Reporting on the effectiveness of campaigns and making recommendations for future activity to ensure better return on investment.• Management and organisation of new campaign above the line material – Photography, OOH, Press, TVC billboards and print collateral within tight timeframes and on budget.• Extensive experience working with advertising, media and agency partners as well as other key suppliers, ensuring relationships thrive.• Maintaining good relationships with both internal and external stakeholders as well as managing stakeholder expectations to ensure all marketing material is signed off and on brand.• Continually creating legally compliant advertising which is consistent with brands positioning.• Management of internal and external events for marketing campaigns which run smoothly and to plan.• Successful implementation of the marketing plan for myRAC - Policy, Claims Management system to ensure project delivered on time, within budget and exceeded target. • Management and reporting of monthly direct marketing campaigns to ensure return of investment and campaign optimisation.• Co-ordination, research and writing of content for internal publications with approved signoffs.• Management and co-ordination of member communications strategy for Claims department.• Representing Insurance in various working groups for social media and digital reporting and negotiating where relevant for the Insurance business.• Administrative duties – stock management, invoicing and reconciliation of marketing budget.

West Perth

• Helped deliver the new RAC Sitecore website with a very ambitious target and budget utilising agile work methodology.• Undertaking project research and user testing workshops to gain user experience insights and best practices.• Providing in-depth knowledge for Motoring’s six business units to ensure business requirements and goals were met.• Working collaboratively with Motoring stakeholders and managing their expectations.• Collaboration with UX Design Team and external consultants by providing input and feedback into website design.

• Co-ordination, research and writing of content for internal and external publications.• Management and coordination of internal and external events which run smoothly and to plan.• Management of DM campaigns to increase sales ensuring return on investment and optimisation.• Briefing, reviewing and implementing marketing materials through internal design and external agency. • Co-ordination and development of social media content to ensure it delivered towards the social media metrics and targets.• Creating, maintaining and updating website content.• Reporting on the effectiveness of campaigns and making recommendations for future activity to ensure better return on investment in the future.• Maintaining relationships with both internal and external stakeholders as well as managing stakeholder expectations to ensure relationships thrive.• Managing BU marketing budget, general ledger and reconciliation to make sure budgets were adhered to.

Perth, Australia

• Developing and implementing marketing plans for new and existing products.• Developing and implementing Abacus Educational Suppliers’ social media marketing campaign including Facebook, Twitter, Blogs and other forms of social media.• Generating new ideas for marketing Abacus Educational Suppliers’ products.• Managing website content including reviewing website information, researching other websites and developing website content.• Coordinating the content and assist with proof reading for each catalogue.• Assisting with the monitoring, updating and Purchasing of stock using programs such as Access, MYOB and Warehouse Manager.

• Completing daily tasks for Via Appia Networking WA team.• Working with the team to create, organize and help with events throughout the year.• Utilizing writing and design skills to create press releases, blog articles and social media updates.• Researching speakers, issues and content for events.• Designing website content using Photoshop and Indesign.• Developing and researching new memberships.• Contacting possible sponsors, venues and suppliers and communicating the needs of the business.• Promoting events to the Perth community by designing electronic material, assisting with the strategic direction of advertising and the distribution of information through online portals.• Brainstorming and developing marketing strategies and procedures and incorporating them into the protocol for event planning.

Strategy Planning & Management Course

Bachelor Of Marketing & Media

Bachelor Of Commerce (B.Com.), Management

Education record