Anna Metcalf Cardoze Email & Phone Number

Fulfilling a lifelong dream of traveling via sailboat

Dearborn, MI

• Managed the relationship between Marketing and Sales for West and Canada Region Wholesale Retail partners. Focus on brand representation and standards within those retail spaces to increase regional revenue.
• Marketplace Elevation: Fully manage and executed the consumer experience elevation.
• Negotiated new retail space in retail doors with business owners
• Managed multiple budgets, projects, and timelines simultaneously
• Increased product sell-through with cohesive marketing and sales strategySalesforce Integration: Led the integration of Retail Brand Marketing into Salesforce for Regional team
• Designed the marketing component into salesforce with internal IT team

Dearborn, MI

• Managed National and Local partnerships focusing on FFA, BASS, SkillsUSA, Union Groups, and more
• Developed marketing and promotions around consumer events working with Ecommerce and Brand Design to send out and track purchases via email from the data collected at events
• Integrated Social Media platforms to promote and recap events to geo-targeted groups

Greater Detroit Area

• Developed business proposals and presentations for the executive sales team
• Created and presented sales pitches to the Big 3 in Automotive
• Planned and executed the Global Sales meeting and an Industry Tech Forum overseas

Olathe, KS

• Managed and led over 30 partnerships, regional shows and events across the U.S.
• Controlled multiple project budgets and machine inventory for each event exceeding $5 Million
• Managed Stihl Timbersports and PGA Tour events and relationships
• Created promotional materials to provide additional marketing during the shows

Urbandale, IA

• Interviewed customers and dealers for product testimonials
• Designed and instructed a new product course to dealers
• Represented the ISG group at National Events
• Researched and began development on a program for ISG to support University programs
• Created process to share competitive comparisons globally

Cary, NC

• Developed competitive comparisons that were used for product benchmarking
• Assisted with the national advertising campaign for the 2013 season
• Developed and instructed new product courses to educate dealers
• Updated MowerMatch iPad application

Olathe, KS

• Worked with the various factories to monitor and control order inventory
• Developed a process to manage order fulfillment on large series tractors
• Designed order reports that were updated to the internal website for viewing

Bachelor'S Degree, Agribusiness Management

Activities and Societies: Alpha Chi Omega, Agricultural Ambassadors, Old Masters, Sailing Club, Agribusiness Club, Grand Prix Jr. Board.

High School Diploma

Activities and Societies: FFA, Cross Country, Track, Leadership Club, Latin Club, Swimming, Basketball, Dance While at Charles D'Amico.