Anna Comella Email & Phone Number

· Manage team of analysts providing analytic support for Fortune 500 software company's digital marketing team: establishing business objectives, executing advanced analytic solutions, and guiding business decisions· Regular responsibilities include building a marketing story through analyzing the effectiveness of digital marketing campaigns (email, social.

Evanston, Illinois, United States

· Managed performance analytics team for Fortune 500 telecommunications client· Delivered data-driven insights and strategic recommendations on performance of paid search to internal media team to enable real-time optimizations to increase efficiency and conversion· Collaborated with internal and client stakeholders to define business and marketing.

Greater Chicago Area

· Facilitated relationship with Fortune 500 marketing client providing analytic and strategic support for their B2B SaaS product· Managed all projects; mines and analyzes data using SQL to deliver insightful recommendations· Developed time-series analysis for subscription-based products to assess retention rate trends for monthly segments· Led weekly.

Greater Chicago Area

· Client facing role managing analytics for client’s engagement marketing team· Analyze and provide strategic insights for B2B email marketing campaigns· Performed ad hoc analysis on email marketing content and forecasted quarterly units· Executed analyses such as significance testing, A/B Tests, decision trees

Greater Chicago Area

· Designed email marketing program reporting structure for client and trained internal employees and external clients· Coded in SQL and developed report dashboards in Tableau for acquisition programs

Chicago, Illinois, United States

· Coordinated with multiple departments including Marketing, Business Development and Finance delivering ad hoc analytics· Performed analysis of marketing campaigns (e.g. A/B testing) and delivered results in presentation format to executives· Mine transactional database using SQL to build a better understanding of customer behavior· Developed customer.

Chicago, Illinois, United States

· Performed analytics on consumer data including consumer segmentation, market simulations, data weighting, regression models, k-means clustering, and Max Diff analysis· Coded SPSS Syntax files while managing quarterly brand tracking data for manipulation and merging with master file· Developed scripting to automatically assign consumer segmentation during.

Chicago, Illinois, United States

· Programmed online consumer surveys using SPSS Dimensions/Data Collection Author· Managed data collection during survey fielding and communicated with panel vendors· Performed analytics on consumer data

· Contributed data collection and analysis to a working paper determining the impact of criminal conviction on wages· Performed data collection, analysis and prepared a report assessing the relationship between obesity and household income · Updated forecasting models determining the future sales of Brown-Forman products and created an automated Excel.

· Updated conditional demand models determining the end-use of electricity· Prepared data and ran preliminary logistic regression models determining the customers that are most likely to participate in a specific Duke Energy program· Created industry-specific ice breaker reports summarizing industry trends on a modified Excel template· Created ArcGIS.

• Taught lectures
• Proctored and graded exams

Masters, Applied Economics

Activities and Societies: Economic Graduate Student Association Secretary 2009, Running Club

Bachelors Degree, Economics

Activities and Societies: Denison Women's Swimming and Diving, Omicron Delta Epsilon Economics Honorary Society, 2008 Relay for Life.