In my role as Marketing Officer at the University of Glasgow, I lead on strategic e-communications to enhance recruitment and conversion efforts within the College of Social Sciences. My responsibilities include:- E-communications: Develop, implement, and analyze targeted email campaigns to engage prospective students.- Digital Advertising: Create and manage digital advertising assets, including social ads, display ads, third-party profiles, and banners, to effectively reach our… Show more In my role as Marketing Officer at the University of Glasgow, I lead on strategic e-communications to enhance recruitment and conversion efforts within the College of Social Sciences. My responsibilities include:- E-communications: Develop, implement, and analyze targeted email campaigns to engage prospective students.- Digital Advertising: Create and manage digital advertising assets, including social ads, display ads, third-party profiles, and banners, to effectively reach our target audience.- Campaign Analysis: Conduct comprehensive analyses of marketing campaigns to assess performance and optimize strategies.- Copywriting: Craft compelling and persuasive content for various digital platforms to support our recruitment and conversion goals.- Video Direction: Oversee the production of video content, from conceptualization to final editing, ensuring alignment with our marketing objectives.- CMS Management: Maintain and update content on our website using Content Management Systems (CMS) to ensure information is current and accessible. Show less

Volunteer Social Media Manager for Scottish Music Duo Shvdz Ltd