Anna C. Email & Phone Number

National Capital Region, Philippines

Social lead for Prime Video Philippines, Singapore and Malaysia - Mentors and leads a team of social strategists to manage and grow Prime Video Philippines, Singapore and Malaysia’s social media presence - Crafts brand, content and campaign strategies- Collaborates with creatives for conceptualization and development of all kinds of content housed on social media - Works with media for content and budget recommendations for post promotion - Ensures brand voice and guidelines are consistently followed in all social media communications - Spearheads and quality checks all content, reports, presentations, and other deliverables

National Capital Region, Philippines

Social lead for Lurpak and Monde Nissin brands, under Publicis Groupe PH's digital arm, Digitas: - Operations, project management, content & engagement strategy- Oversees, mentors and manages community managers

National Capital Region, Philippines

I was a project-hire tasked to lead and manage a public figure’s official Facebook page:- Content strategy and planning- Copywriting- Client servicing, including pitches and presentations - Social analytics + report development

Ncr - National Capital Region, Philippines

I was the lead social media strategist for Netflix Philippines, Department of Tourism Philippines, and Hewlett-Packard (HP) Philippines, with the following main tasks:- Created social, engagement and content strategy; and online crisis management plans for existing brands and new business pitches- Ensured brand tonality on social media was consistent across all communications, and that all KPIs and client objectives were met- Worked closely with social creatives for daily content and online campaigns - Created monthly social media analytics reports with insights and actionable recommendations - Mentored and ensured the growth of the social team’s junior members - Collaborated with PR, events and creative teams for 360 campaigns and pitches- Conducted Social 101 workshops for interns, brands, and public figures' social media teamsNetflix Philippines (September 2017-June 2020)- Developed and implemented channel programming strategies for the transition to editorial content - Established the international brand's presence in the Philippines through localized, real-time content and engaging community management- Content was adapted/featured internationally by other Netflix markets, influencers, and online publications Department of Tourism Philippines- Crafted social brand tonality and content strategy- Created social media campaigns to meet client’s goals and objectives - Boosted community management efforts

Ncr - National Capital Region, Philippines

- Management of social media and digital platforms: community management, content conceptualization and production, copywriting, event coverage, and promo management- Digital strategy development for existing clients and new business pitchesAccounts handled: HP Philippines - Managing social media pages daily, including content creation and community management- Crafted FAQs and improved online customer service on social- Developed the brand's social media strategy- Launched HP Philippines' first campaign directed towards entrepreneurs and small/medium businesses- Content strategy and live event coverage for product launches, talks, and gaming tournamentsPacific Cross Philippines - Managed social media pages daily, including content conceptualization and creation, and community management- Collaborated with EON DiG's media team for online lead generation, which led to an increase of Pacific Cross PH customersNetflix Philippines - Managing social media pages daily, including content creation and community management- Improved online customer service and fan interaction by developing Netflix PH's voice and tonality on social- Developed and executed local title campaigns on social media, leading to increase in engagement and fan base, and building a stronger online presence in the Philippines

Ncr - National Capital Region, Philippines

I was a strategist, community manager and creative rolled into one, with the goal of growing brands’ online communities on social. I did content strategy, ideation and development (both art and copy); community management; live event coverage; and digital promo management. Accounts handled:- Buscopan Venus- Oishi Philippines- Menopost- BusinessWorld- MasterCard Philippines