Monitor social media accounts for multiple shows and podcastsPlan campaigns to optimize engagement and grow BYU Broadcasting's audienceCreate content for Instagram, Facebook and Youtube to perpetuate the brand identity for each show while reaching new audiences

Ran focus groups, surveys, and 1-on-1 interviews to collect data for clientsConducted social listening on Muckrack and Meltwater to collect data for clientsAnalyzed data, identified patterns and synthesized data into relevant insights for clientsPresented reports to clients to share research findings and identify next steps for clients

Draft social posts, flyers, newsletters, website copy, emails, and other forms of content for 5+ agency clients to create strong brand identityCreate monthly social listening report using Sprout Social software manager to identify relevant trends and insights Conduct content audits and present recommendations for strategy across 5+ platforms to improve engagement rates and communicate stronger brand voice

Oversaw social media accounts for multiple shows and podcastsPlanned campaigns to optimize engagement and grow BYU Broadcasting's audienceCreated content for Instagram, Facebook and Youtube to perpetuate the brand identity for each show while reaching new audiences

Develop a marketing campaignBuild student and alumni engagementWrite social media posts, informational flyers and video script and strategyAnalyze engagement metricsWrite email copy for newsletters to employers, alumni, and students