Anna Dashkova Email & Phone Number

Moscow, Moscow City, Russia

Moscow, Moscow City, Russia

Moscow, Moscow City, Russia

Moscow, Russian Federation

Creating activities for the growth of brand awareness among segment professionals as well as among customers (participation in popular events, sponsorships, TV programmes, PR publications)Building the range extension in line with the values of the projectBuilding a base of business partners among the single professionals as well as among big market players

Developing and implementing of marketing activity to ensure the targets achievement and the increase of brand awarenessPlanning of marketing budgetForecasting and market launch of new productsDeveloping and implementing of 360 degree support of priority products in cooperation with trade marketing and training teamsAnalysis of make-up market, category performance and implementing the tools to ensure successful performance of brand

Proposing and implementation of trade marketing activity, following brand’s targets of sales, brand image and awarenessNegotiating trade marketing aspects with clients – biggest retailers of brand businessControlling of POSM for in-store activities, producing of printed materials Organizing promo actions and VIP events in storesControlling the work of assistants responsible for in-store eventsPlanning of trade marketing budget

L'Oreal Paris Anti-age category Responsible for brand planning and operating process, leading it to target contribution.Key duties/responsibilitiesImplementation of new product launches and building the growth of pillar productsExecution of local adaptation of advertising materials, building strong media supportAnalyzing of market and consumer data and proposing strategy of development Proposing and implementation of promotional and trade-marketing plan for… Show more L'Oreal Paris Anti-age category Responsible for brand planning and operating process, leading it to target contribution.Key duties/responsibilitiesImplementation of new product launches and building the growth of pillar productsExecution of local adaptation of advertising materials, building strong media supportAnalyzing of market and consumer data and proposing strategy of development Proposing and implementation of promotional and trade-marketing plan for productsPreparation of sales forecastInteraction with other departments (sales, logistics etc.) to support marketing objectives Show less

Maybelline NY Face&Nails categories Responsible for brand planning and operating process, leading it to target contribution.Key duties/responsibilitiesImplementation of new product launches and building the growth of pillar productsExecution of local adaptation of advertising materials, building strong media supportAnalyzing of market and consumer data and proposing strategy of development Proposing and implementation of promotional and trade-marketing plan… Show more Maybelline NY Face&Nails categories Responsible for brand planning and operating process, leading it to target contribution.Key duties/responsibilitiesImplementation of new product launches and building the growth of pillar productsExecution of local adaptation of advertising materials, building strong media supportAnalyzing of market and consumer data and proposing strategy of development Proposing and implementation of promotional and trade-marketing plan for productsPreparation of sales forecastInteraction with other departments (sales, logistics etc.) to support marketing objectives Show less

Commercial Stage Route Responsible for cooperating with clients, building the target turnover and maximum in-store visualization.Key duties/responsibilitiesDelivering maximum purchase per clientBuilding maximum in-store visualization of the brandMerchandising and monitoring of shelf space accuracy

Responsible for assisting in important projects of department, delivering operational help for management.

Specialist, Chemical Technology/Technician

Chemical Technology