Sarah Cole Email & Phone Number

Professional brand management and marketing consulting. Research marketing trends and data to develop strategic marketing plans. Research industries, markets, demographics, trends, sales results, and other data related to the client's products or services. Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials. Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals. Works within the client's budget to produce effective promotional materials and advertising opportunities. Tracks sales and feedback and adjusts marketing strategies as necessary. Establishes marketing tracking methods to help each client evaluate performance over time.

Dallas/Fort Worth Area

I am a creative marketing/sales professional who excels in all aspects of successful marketing, advertising, event planning, customer service and account management. I have 10+ years experience in marketing within the multi-family housing industry. I am committed to finding innovative and creative ways creative ways to spend less on marketing and stretch the budget further, engage with clients, communicate effectively, extend brand reach and increase conversion rate.

Dallas/Fort Worth Area & Austin

Responsible for regional and corporate marketing initiatives within Camden's Central Division. Managed the branding, merchandising, advertising, strategic marketing, implementation/training of company marketing initiatives and reputation management for the communities within portfolio.My portfolio included more than 10,000 units across the greater Dallas/Ft. Worth area and Austin; with 400 new units under development.Responsibilities Included:• Analyze regional markets; recommend and implement external marketing campaigns to drive customers to Camden’s apartment communities and to encourage resident retention. • Identify trends, interpret and aggregate qualitative information from the community level in order to make informed decisions to guide the tactics for each specific community. • Monitor each community’s occupancy %, traffic, closing %, rents, concessions, & renewals to identify underperforming communities and recognize negative trends and modify tactics when necessary. • Establish quarterly marketing plans for each community. • Measure and report on execution and success/failure of the quarterly plans for all communities within region of responsibility. • Responsible for Ad Source Management, which includes: Monitor pricing, reviewing and updating the content for communities’ Internet Listing Service (ILS) listings. In depth understanding of the cost of leads, conversion rates, advantages/disadvantages for each ILS/community relationship. • Support each community’s advertising efforts by awareness of available media, help to coordinate production of needed advertising/collateral materials and track effectiveness.

Camden Cimarron

Responsible for effectively computing, classifying and recording numerical data to keep financial records complete while assisting with the leasing, marketing and resident relations for the community. Makes payments to vendors, process resident rental payments and obtain primary financial data for use in maintaining property accounting records. Responsible for leading the sales team onsite and assisting in achieving personal and property goals for sales. Implement and oversee marketing strategy for the company through social media, marketing/advertising campaigns and outside B2B relationships. Use customer service skills to receive resident requests, complaints, and comments, and resolve concerns quickly and effectively. Plan, schedule and organize resident functions as needed to promote resident retention and increase resident satisfaction.

Greater Dallas/Fort Worth Area

Received multiple sales excellence awards; Recognized for achieving the highest sales and customer satisfaction percentage within my region. Responsible for touring property to prospective residents, oversee the application and move in process. Monitor and process all renewals, including convincing current residents to renew at up to $180 monthly rental increase. In charge of planning all resident events at the communities, donation drives and outreach marketing with local businesses. Contact and reply to all resident questions, concerns and issues. Including emergencies, leasing issues, and payment. Oversee all social media outlets for the property: Facebook, Twitter and internal property website.