- Led UX/UI design for Novakid’s e-learning platform, improving user engagement and retention.- Conducted comprehensive user research, including interviews and surveys, to gather insights and inform design decisions.- Developed wireframes, prototypes, and high-fidelity designs, ensuring alignment with business objectives and user needs.- Collaborated with cross-functional teams, including product managers, developers, and marketers, to deliver cohesive and user-centric solutions.- Implemented usability testing to identify and resolve UX issues, resulting in a 20% increase in user satisfaction scores.- Focused on KPI and OKR tracking to drive continuous improvement and measure the impact of design changes.- Successfully launched several key features, enhancing the overall user experience and contributing to the company's growth.Key Achievements:- Improved user onboarding process, reducing drop-off rates by 15%.- Enhanced the mobile app interface, leading to a 25% increase in user engagement.- Played a pivotal role in a major platform redesign, receiving positive feedback from users and stakeholders.

Key Achievements:- Increased the conversion rate of the entire flow by 12%. - Conducted 4 researches with 82 respondents. - Increased the sale of business cards by 22%.- Designed and refined user interfaces and experiences for online banking application, including online banking platforms, mobile apps, and financial management tools, ensuring they met the specific needs and security requirements of financial services.- Ensured that all design solutions adhered to industry regulations and compliance standards specific to the financial sector, such as data protection and security protocols.- Conducted in-depth user research and analysis to understand the needs and behaviors of banking customers. Utilized insights to drive design improvements and create intuitive interfaces that enhance the user experience in complex financial transactions.- Partnered with product managers, developers, and financial analysts to ensure design solutions were both user-friendly and feasible within the constraints of financial systems and data infrastructure.- Executed usability testing sessions to identify pain points and areas for improvement in financial applications. Applied findings to refine designs and optimize user interactions.- Contributed to the creation and maintenance of a cohesive design system and style guide tailored for financial applications, ensuring consistency and efficiency across all digital touchpoints.- Presented design solutions and user experience strategies to stakeholders, including senior management and regulatory bodies, effectively communicating design decisions and securing necessary approvals.- Stayed informed on the latest trends and innovations in financial technology and UX/UI design, incorporating best practices to enhance the user experience and maintain competitive edge.

- Designed intuitive and engaging user interfaces for Decathlon’s digital platforms, including e-commerce websites and mobile apps, enhancing the overall shopping experience for sports and outdoor enthusiasts.- Ensured all UI designs were consistent with Decathlon’s brand identity and visual guidelines, creating a cohesive look and feel across all digital touchpoints.- Applied user-centered design principles to craft interfaces that meet the needs of a diverse customer base, including athletes and sports enthusiasts, while improving accessibility and usability.- Developed interactive prototypes and high-fidelity mockups to visualize design concepts, enabling stakeholders to review and provide feedback before development.- Worked closely with UX designers, product managers, and developers to ensure design solutions were feasible, aligned with business objectives, and delivered on time.- Conducted usability testing and gathered user feedback to identify pain points and opportunities for enhancement in the user interface, iterating on designs based on test results.- Contributed to the development and maintenance of a comprehensive design system and component library, promoting design consistency and efficiency across digital platforms.- Stayed up-to-date with the latest design trends, tools, and best practices in the sports retail sector, integrating innovative solutions to keep Decathlon’s digital interfaces modern and competitive.- Presented design concepts and updates to stakeholders, effectively communicating design rationale and how it aligns with business goals and user needs.- Addressed and resolved complex design challenges related to sports and outdoor retail, providing creative solutions that enhance user experience and drive engagement.