Anna Deans Email & Phone Number

Christchurch, Nz

Canterbury, New Zealand

Supporting the 100 year celebrations of the Cholmondeley Childrens centre. Cholmondeley offers wrap-around 24/7 respite care for children aged 5-12, outdoor activities, and learning experiences designed to foster wellbeing and resilience.Our service also supports whānau in their own homes with our community outreach Awhi Team. This is made up of social workers, youth workers and Whānau Ora Navigators to encourage and awhi whānau in their daily journey of life. Cholmondeley is an independent charity and costs close to $3,000,000 per year to run. Just 20% of this figure is met by Government funding, and the remaining 80% comes from the generous support of the Canterbury community.

New Zealand

Support and develop customer relationships, understanding their unique agricultural needs.Work with sales and marketing teams to shape the strategic direction for product sales, delivery, and optimization.

Melbourne, Australia

Responsible for the strategy, development, execution, reporting and optimization of ANZ campaigns, working with internal stakeholders, including Product Marketing, Technical Team, as well as external agencies and customers.Managing a team of team of 5 and supporting our in-house agency to develop and implement brand strategies, key product launches and associated customer activities.

Melbourne, Australia

Responsible for the development and execution of the Horticulture Portfolio Marketing Strategy for BASF Australia and New Zealand.

Melbourne, Australia

- Development and implementation of the 5 year portfolio strategy for Broadacre portfolio- Development and implementation of marketing programs to build and enhance the brand- Develop, analyse and make informed decisions from key marketing data, insights and analysis- Campaign planning and execution of tactics- Forecasting and financial planning- Project management of new product introductions

Melbourne, Australia

Provided leadership in the development, implementation and monitoring of product life cycle management projects for BASF's Horticulture Portfolio in Australia.This includes development of specialty crop strategies and product campaigns, new concepts and business cases. As well as development and application of national, regional and global strategies for new and existing products.

Melbourne, Australia

Responsible for development and implementation of marketing plans and structure across three brands - AusWest Seeds, Stephen Pasture Seeds and Agricom. This included strategic business planning, portfolio management, marketing and regional and distributor marketing plans and portfolio performance management and measurement.Managed and directed external supplier agencies that included web development, creative direction, media buying, market research and public relations to support strategy and brand.Monitoring performance against marketing targets both internally & externally.

Melbourne, Australia

Responsible for development and implementation of marketing plans and structure across the brands – PGG Wrightson Seeds and Agricom. Included rebranding, internal and external market research, regional and distributor marketing plans and online initiatives.

Christchurch, New Zealand

Responsible for development and implementation of marketing plans and structure across PGG Wrightson Seeds. Other responsibilities included corporate brand development, events and sponsorships.

Bachelor Of Commerce (Bcom) & Bachelor Of Consumer Food Science (Basc), Marketing Management, Consumer Applied Food Science

Master Of Business Administration (M.B.A.), Marketing, Distinction

Core papers included: • Corporate Finance • Research Paper on Consumer Needs from AR technology • Project Management • New Product.

Bachelor Of Commerce, International Marketing

Semester on University exchange to Milan, Italy studying International Marketing, International Economics and Fashion Management.