Anna Dirienzo Email & Phone Number

Buffalo, NY, US

Buffalo/Niagara, New York Area

- Develop paid media strategy for banking, pharmaceutical, and health insurance clients given their specific goals, timelines, and budgets - Optimize paid search and social campaigns to maximize impressions, clicks, and conversions delivering qualified leads to clinical research sites- Provide daily monitoring and reporting for a COVID-19 treatment.

- Coordinated patient recruitment efforts for over 40 national and international clinical research trials- Guided internal creative, digital, PR, media, analytics, and print production departments through the development and execution of clinical research recruitment campaigns- Established process to increase efficiency and ensure accuracy of our.

Buffalo/Niagara, New York Area

Built relationships with and trained participating research sites to implement patient recruitment and retention initiativesAssisted in the management of the internal creative development and print production processesMaintained project organization through daily updates to study documents and weekly client call agendas

New Baltimore, NY

Responsible for all marketing efforts for both Shady Harbor and the on-site restaurant, Boathouse Grille. These efforts include:Negotiating and purchasing advertising space in newspapers, radio, television, and industry-specific publicationsMaintaining and updating the marina and restaurant websites and social media outlets Utilizing Constant Contact to.

Geneseo, New York

Promoted campus events including gallery openings, movie showings, live music, guest speakers, the performing arts, as well as the Kid Cudi and MGMT concerts.Utilized Facebook, Twitter, QR codes, posters, flyers, targeted emails, and guerrilla marketing techniques.Helped supervise events and ensured each ran smoothly

Geneseo, New York

Planned and implemented four large scale on and off campus events for the student body. Worked with four fellow planning and marketing interns in order to ensure we stayed within budget and that our events were well attended.Supervised events and troubleshot in order to ensure each event's success

Pittsford, New York

Researched and evaluated premiums for First County Bank successfully meeting strict quality and price requirements.Managed county-by-county governmental outreach program for the Landmark Society of Western New York. This direct mail piece generated a 17% response rate and 5 new relationships for the Society.Ran weekly on-boarding letter campaign and ran.

Geneseo, New York

Created a student agency in order to serve the Rochester Mayor's Office, Finger Lakes Trail, Geneseo Tourism Committee, and Campus Auxiliary Services.Ran communication audits, performed SWOT analyses, and defined target audiences.Developed print materials, signage, radio PSAs, event outlines, employee contracts, website improvements, physical improvements.

Schenectady, New York

Developed and maintained the department's social media sites including Facebook, Twitter, Flickr, and Issuu.Wrote student profile to be used as advertisement for the college.Filmed and edited video for the college's YouTube channel resulting in over 600 new views.Researched advertising spots in local high school newspapers increasing the college's.

Ba, Communication, Business, Sociology

Activities and Societies: Alpha Phi Omega, Lambda Pi Eta, Activities Commisson, Office of Admissions, Livingston CARES, Ski and Snowboard.

Advanced Regents Diploma