Anna Dudnikova Email & Phone Number

Ville De Paris, Île-de-France, France

Ville De Paris, Île-de-France, France

• Operating as a key central contact between MMPJ brand team and Pernod Ricard's affiliates in Northern, Central & Eastern Europe, Africa, LATAM and Global Travel Retail
• Leading implementation of global 360 marketing strategies on Local Markets recommending key battlegrounds, priority touchpoints, brand initiatives, monitoring local profitability & business perfomance (e.g. omnichannel.
• Managing activation & content creation budget for 4 brands within a given scope
• Animating global marketing community via quarterly webinars (+200 participants), best practices sharing in close collaboration with internal stakeholders, HQ & local markets leads

Paris Area, France

• Managed seasonal in-store & e-com brand activations and promotional calendar for the key duty-free operator in EMEA (Heinemann)
• Monitored key performance metrics (by product, client segment, region) for further reporting to Finance & BI teams (via Power BI)
• Coordinated field brand consultants (1-2 by airport), including incentives, trainings, KPIs

Paris Area, France

• Worked as a key point of contact for European markets & GTR to implement the global brand strategy of Mumm and Perrier-Jouët champagne houses
• Accompanied local marketing teams on a selection of cross-functional projects (allocations wine & VAPs, media, PR & influence strategies, events etc, align to the global guidelines)
• Conducted market analysis (IWSR) and competition benchmark

Moscow, Russian Federation

• Managed a VIP clients portfolio of an annual turnover close to $1 million
• Launched a loyalty program for MGIMO Alumni Association resulted in 20 new HNWI customers in the first months
• Exceeded sales goals by 10% on a monthly basis
• Organized dinners and private tasting sessions with wine producers / suppliers from Europe and New World

Moscow, Russia

• Prepared regular analytical reports and business reviews on the performance of MH brand portfolio in on-premise channel (Russia) for C- level executives
• Led a digital CRM platform for >1000 B2B clients, where monitored customer feedback and verified merit-based awards
• Compiled results of on-premise promo-activations for further reporting to the marketing team
• Organized biannual on-trade conferences for on-trade team from A to Z (100+ participants)

Moscow, Russia

• Financial Services Department, Banking Sector
• Prepared consolidated financial statements for the Bank ranking TOP-30 in Russia (IFRS and RAL standards)
• Conducted credit analysis of the >100 corporate borrowers of the Bank
• Checked the accuracy of the reflection and tested control procedures of the Bank’s securities

Mastère Spécialisé, Marketing

Master Of Science - Ms, Finance

Bachelor'S Degree, International Economic Relations, 4,8/5