Anna Smirnova Email & Phone Number

Spain

Uchi.Doma - online tutoring business unit in EdTech company. As Head of Analytics I have:- Thanks to a data-driven process, in collaboration with the sales department, doubled the key metric of cross-conversion (from lead to first purchase)- Built metric tree and developed dashboards for monitoring- Developed and maintained P&L models- Initiated and implemented process of A/B/C test setups and outcomes evaluation

MegaFon is one of the country’s largest wireless carrier offering 4G and 5G mobile coverage, cable TV and residential Internet access.As a Head of Analytics, I was responsible for developing and implementing data-driven approach in value-added services.I was in charge of analysis in four separate business units: Video-on-demand (OTT television), Financial & banking services, Mobile-ID and storage service. Our products were used by more than eight million of MegaFon… Show more MegaFon is one of the country’s largest wireless carrier offering 4G and 5G mobile coverage, cable TV and residential Internet access.As a Head of Analytics, I was responsible for developing and implementing data-driven approach in value-added services.I was in charge of analysis in four separate business units: Video-on-demand (OTT television), Financial & banking services, Mobile-ID and storage service. Our products were used by more than eight million of MegaFon subscribers.As Head of Analytics I have:-Orchestrated the development and upkeep of forecast models for both short-term and long-term budgets for multiple Products. - Conducted comprehensive, monthly deep-dive analytics across a spectrum of 7 distinct products. These analytical insights offered a profound understanding of key drivers, thereby enabling informed strategies to attain and surpass targeted goals.- Evaluated potential profits of new products through rigorous risk assessment and ROI analysis, guiding effective decision-making. Show less

Москва, Россия

- Developed and maintained a set of performance dashboards, delivering key KPI insights regularly to facilitate data-driven decision-making- Developed customer segmentation based on service interaction patterns. Utilized this segmentation with marketing team to launch a communication strategy that significantly elevated the share of paying users.- Developed the methology utilizing attribution data (AppMetrica, Google Analytics) to estimate LTV and ROI. The data was using for optimizing… Show more - Developed and maintained a set of performance dashboards, delivering key KPI insights regularly to facilitate data-driven decision-making- Developed customer segmentation based on service interaction patterns. Utilized this segmentation with marketing team to launch a communication strategy that significantly elevated the share of paying users.- Developed the methology utilizing attribution data (AppMetrica, Google Analytics) to estimate LTV and ROI. The data was using for optimizing budget of acquisition Show less

Moscow, Russian Federation

Touch Bank was a new digital-first bank for affluent customers. It became one of the first purely digital financial institutions in the country.- Implemantation of Multi Channel Campaign system, developing and launching Customer multi-channel communication at all stages of the life cycle- Formation of requirements for the data views, used to run targeted marketing campaigns - Building prospects' and clients' segmentation and defining the communication strategy for profit… Show more Touch Bank was a new digital-first bank for affluent customers. It became one of the first purely digital financial institutions in the country.- Implemantation of Multi Channel Campaign system, developing and launching Customer multi-channel communication at all stages of the life cycle- Formation of requirements for the data views, used to run targeted marketing campaigns - Building prospects' and clients' segmentation and defining the communication strategy for profit maximization, including real-time event-based campaigns Show less

Moscow, Russian Federation

Lamoda Group is a leading online retailer in Russia and CIS, offering more than 10 million products and 4000 international and local brands in fashion.

Wikimart was one of the leading e-commerce retailers in Russia. Its business was based on a marketplace model (different online shops on one website with a common search).

Moscow, Russian Federation

Moscow, Russian Federation

Master'S Degree, Business Analytics

Bachelor'S Degree, Software Engineering