Anna Hanson Email & Phone Number

• As a Marketing Manager at Chandler, I drive strategic marketing efforts to enhance brand visibility, attract new clients, and maximize return on investment. Focusing on direct marketing, client targeting, and brand.
• Lead direct marketing initiatives to effectively reach target audiences and promote Chandler's services.
• Conduct market research and analysis to identify and target potential new clients, driving business growth and expansion.
• Develop and maintain a consistent brand image and messaging across all marketing channels to enhance brand recognition and reputation.
• Strategize and execute multi-tiered outreach campaigns, collaborating with sales and design teams to create compelling collateral.
• Utilize budget resources efficiently to achieve maximum ROI, monitoring campaign performance and optimizing strategies accordingly.

Greater Minneapolis-St. Paul Area

• As the Marketing Lead Generation Specialist at Surfacequest, I planned and executed targeted marketing strategies to drive lead generation efforts and support sales objectives. I collaborated closely with the sales.
• Identify and execute lead generation marketing activities utilizing various marketing tools, such as databases, lists, email campaigns, video, and social media elements, driving leads to the sales team.
• Manage lead generation activities within a budget.
• Measure and report on lead generation results regularly, particularly tracking leads that result in orders.
• Coordinate and produce creative marketing content, including written, visual, and video content, both internal and outsourced, for use in lead generation activities.
• Manage contact database in our CRM system to track and report on targeted marketing activities.

Lakewood Ranch, FL

• As a Business Development Specialist, I spearheaded efforts to generate new sales opportunities and convert leads into buyers. Focused on driving business growth and client retention, I collaborated cross-functionally.
• Led initiatives to generate new sales opportunities through targeted outreach and lead conversion strategies.
• Implemented strategies to retain and expand current accounts, fostering long-term relationships and maximizing revenue.
• Developed nurturing tracks tailored to specific buyer types, ensuring personalized engagement and increased conversion rates.
• Created, tracked, and managed marketing campaigns across various channels to reach and engage target audiences effectively.
• Built and managed a strong referral network, leveraging existing relationships to drive business growth and expansion.

Sarasota

• Develop marketing content for websites
• Manage social media accounts
• Manage online store, Amazon, eBay, and Alibaba accounts
• Design and write content for mass mailings and print media
• Develop marketing plans to expand sales reach
• Research competition and market trends

Sarasota, Florida Area

• Market research and tracking of project leads and industry trends
• Development of market sector analyses and strategic plans
• Relationship building and networking within the industry amongst existing and potential clients
• Event planning, including special events such as ground breaking ceremonies
• Public Relations including creation and distribution of press releases and campaigns
• Proposal and Statement of Qualifications management, coordination and writing

• As a Marketing Specialist at the Shakopee Mdewakanton Sioux Community, I participated in a widevariety of marketing activities in a number of industries including health and fitness, entertainment, food and beverage.
• Develop theme and content for Wiconi, a bi-monthly lifestyle publication
• Coordinate and develop marketing strategic plans for the Mdewakanton enterprises
• Plan and create a marketing strategy for opening of a new organic coffee shop
• Content management of social media sites
• Design marketing materials for each enterprise

• Assists Marketing Representative and Marketing Manager with promotions and in the office
• Assists with promotions and event planning, set up, tear down, and managing the event’s success
• Performs prize drawings, and promotions while providing guest service and floor excitement
• Makes promotional casino wide announcements
• Host on-stage promotional games, and prize & taxation management
• Strategically determine the location of all marketing collateral in the casino

Bachelor'S Degree, Communications & Arts In Media

President'S Club, Sales Training