Marketing + E-Commerce Manager
-- Built internal marketing calendar and managed all digital, social media, and email marketing initiatives -- Designed digital marketing campaigns with emphasis on online subscription growth and retention-- Managed e-commerce and inventory, and built campaigns to maximize sales of physical and digital products-- Assisted in the re-design of company website and maintained site functionality via Magento Enterprise-- Planned press and promotional events and managed public relations initiatives -- Created written and visual content for Ballet Beautiful’s blog, Instagram, and Facebook page-- Directed marketing + customer service teams and oversaw all client communications-- Executed operational tasks including Human Resources, payroll and onboarding third-party vendors-- Liaised with accounting team to ensure consistent financial reporting and tracked KPIs for initiatives