-- Built internal marketing calendar and managed all digital, social media, and email marketing initiatives -- Designed digital marketing campaigns with emphasis on online subscription growth and retention-- Managed e-commerce and inventory, and built campaigns to maximize sales of physical and digital products-- Assisted in the re-design of company website and maintained site functionality via Magento Enterprise-- Planned press and promotional events and managed public relations initiatives -- Created written and visual content for Ballet Beautiful’s blog, Instagram, and Facebook page-- Directed marketing + customer service teams and oversaw all client communications-- Executed operational tasks including Human Resources, payroll and onboarding third-party vendors-- Liaised with accounting team to ensure consistent financial reporting and tracked KPIs for initiatives

-- Managed all customer communications via email and social media platforms-- Answered client inquiries and resolved technical problems-- Executed administrative tasks and maintained office and fitness studio

-- Styled clients and generated sales on the floor, in the fitting room, and at the cash register-- Increased the number of Banana Republic credit card applicants in the store-- Trained new employees

-- Opened and closed the studio and managed up to five employees-- Resolved problems or complaints from clients-- Mentored new employees

-- Formalized a presentation on marketing strategies for major motion pictures-- Compiled a list of venues and potential partners for future events-- Orchestrated promotional events and advance screenings for three films in the NY area

-- Authored articles for the “Ladies’ Lounge” blog on lhj.com-- Interviewed individuals for magazine profiles and features-- Represented Ladies’ Home Journal at press events

-- Authored articles and gift guides for starmagazine.com-- Interviewed celebrities at press events-- Compiled material for weekly columns