Anna Fedele Di Catrano

Anna Fedele Di Catrano Email and Phone Number

VP of Strategic Partnerships at SideChef I 15+ years of experience in Food & Tech I ex-Nestle Global Comms Lead @ SideChef
san francisco, california, united states
Anna Fedele Di Catrano's Location
Lisbon, Lisbon, Portugal, Portugal
About Anna Fedele Di Catrano

Curious, creative, strategic-thinking. Interested in brands’ repositioning, behavioral economics, social impact. With 15+ years of proven successful performance in Brand/Product Management, Innovation and Communication in the area of food and nutrition. Managing global marketing strategies, campaigns’ development and implementations across the globe. Experienced in leading multinational and virtual teams.Entrepreneurial spirit developing own branding projects in the area of coaching and art.

Anna Fedele Di Catrano's Current Company Details
SideChef

Sidechef

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VP of Strategic Partnerships at SideChef I 15+ years of experience in Food & Tech I ex-Nestle Global Comms Lead
san francisco, california, united states
Website:
sidechef.com
Employees:
59
Anna Fedele Di Catrano Work Experience Details
  • Sidechef
    Vp Of Strategic Partnerships
    Sidechef Jun 2023 - Present
    Europe, Us
    Led business development, sales, and marketing initiatives for SideChef, significantly strengthening its position as a leader in the foodtech industry.Represented SideChef as a speaker at major industry conferences, enhancing the company's visibility and thought leadership.Developed a comprehensive product marketing roadmap and go-to-market strategy, driving successful product launches and market penetration.
  • Sidechef
    Director Of Business Development
    Sidechef Mar 2022 - Jun 2023
    Europe, Us
    Spearheaded the development and implementation of a new product proposition targeting the Consumer Packaged Goods (CPG) industry, including the creation of a detailed roadmap. This strategic initiative successfully opened a new revenue stream for the company, driving significant business growth.Established and cultivated the first strategic partnerships with leading European grocers and global Consumer Packaged Goods (CPG) brands, significantly enhancing the company’s market presence and driving collaborative growth.
  • Nestlé Institute Of Health Sciences S.A
    Group Leader Digital Nutrition & Health
    Nestlé Institute Of Health Sciences S.A Jun 2020 - Jan 2022
    Lausanne, Vaud, Switzerland
    Developed the group strategy and its brand repositioning within the Nestle Research.Connected the dots from digital & data strategy to development and launch of proprietary, science-based digital assets (algorithms and prototypes), enabling products’ concepts innovation and supporting growth of existing products. Initiated the collaboration with various Nestlé businesses (as new internal clients).Managed the team of data experts and software developers (8 people) in agile methodology (Scrum).
  • Seniors Agenda
    Co-Founder & Ceo
    Seniors Agenda Jan 2020 - Apr 2021
    Switzerland
    Online platform helping seniors to go through the transition process of retirement, providing coaching, educational content and community building activities.
  • Nestlé
    Global Digital Communication Manager
    Nestlé Mar 2015 - May 2020
    Vevey, Canton De Vaud, Switzerland
    Leading Global MAGGI (#1 food brand worldwide) re-launch with the focus on consumers' engagement strategy (inc. data & content strategy, SEO and SEM, analytics, social media and eCommerce) and its implementation across 10+ countries. Global digital assets and campaigns creation with roll out in more than 15 markets managing multicultural virtual teams.Creating 3G Digital Innovation Roadmap of 10+ innovative solutions for 3 food brands (focus on digitally-enabled services and business models) and their piloting in collaboration with external start-ups.
  • Nestle Poland
    Consumer Relations Manager, Winiary
    Nestle Poland Jan 2014 - Feb 2015
    Warsaw Area, Poland
    I have developed long-term digital communication strategy for WINIARY (#1 food brand in Poland) with the focus on CRM & loyalty program, and a re-launch of winiary.pl (recipe website) bringing it to #3 biggest recipe website in Poland.As a part of my role I was leading National CSR Program which became the biggest educational program in Poland - “Live tasty and healthy” (4 editions; 100% reach and 50% engagement of Polish junior high schools).Managerial experience leading Digital Comm Team (3 people).
  • Nestle S.A.
    Digital Acceleration Team Member
    Nestle S.A. May 2013 - Dec 2013
    Vevey, Switzerland
    Member of an international, 8-months program for digital immersionDevelopment of digital solutions across various Nestlé Businesses, hands-on managements of global social accounts (Nestea).Internal communication: effective global promotion of a social enterprise tool – Salesforce Chatter (210 000 employees as users); digital immersion (reverse mentoring) for EBM members.
  • Nestle Poland
    Crm Junior Manager /Digital Marketing, Culinary Division
    Nestle Poland Apr 2012 - May 2013
    Warsaw Area, Poland
    CRM Strategy: focus on a loyalty program, organization of online & offline activities (Ambassadors Days, publishing of a quarterly).Brand Crisis managementTeam (3 people) & budget management
  • Nestle Polska
    Crm Junior Specialist, Culinary Marketing
    Nestle Polska Apr 2011 - Apr 2012
  • Nestle
    Brand Public Relations Junior Specialist
    Nestle Jul 2009 - Mar 2011
    Management of Public Relations for Nestlé brands (WINIARY, KIT KAT, PRINCESSA, NESCAFÉ, NESVITA, NESTLÉ ice-cream).
  • Nestle
    Brand Public Relations Assistant
    Nestle Jul 2008 - Jun 2009
  • Aiesec In Poland
    National Corporate Relations Manager
    Aiesec In Poland Jun 2007 - Jun 2008
  • Aiesec In Poland, Local Committee Poznan
    Vicepresident External Communication
    Aiesec In Poland, Local Committee Poznan Jun 2006 - Jun 2007
  • Aiesec In Turkey, Local Committee Kocaeli
    Member Of Project "Break Up The Barriers"
    Aiesec In Turkey, Local Committee Kocaeli Jun 2006 - Aug 2006
    Turkey
    Digital communication and promotion of the work opportunities for students in TurkeyCollaboration with the local rehabilitation centers for kids

Anna Fedele Di Catrano Education Details

Frequently Asked Questions about Anna Fedele Di Catrano

What company does Anna Fedele Di Catrano work for?

Anna Fedele Di Catrano works for Sidechef

What is Anna Fedele Di Catrano's role at the current company?

Anna Fedele Di Catrano's current role is VP of Strategic Partnerships at SideChef I 15+ years of experience in Food & Tech I ex-Nestle Global Comms Lead.

What schools did Anna Fedele Di Catrano attend?

Anna Fedele Di Catrano attended Imd Business School, Akademia Ekonomiczna W Poznaniu, Founder Institute.

Who are Anna Fedele Di Catrano's colleagues?

Anna Fedele Di Catrano's colleagues are Yang Zhu, 尹力辉, Artem Verkhoglyad, 关伟迪, 尹力辉, Ainsley Huang, Cathy Wang.

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