Anna Fedele Di Catrano Email & Phone Number

Europe, Us

Led business development, sales, and marketing initiatives for SideChef, significantly strengthening its position as a leader in the foodtech industry.Represented SideChef as a speaker at major industry conferences, enhancing the company's visibility and thought leadership.Developed a comprehensive product marketing roadmap and go-to-market strategy, driving successful product launches and market penetration.

Europe, Us

Spearheaded the development and implementation of a new product proposition targeting the Consumer Packaged Goods (CPG) industry, including the creation of a detailed roadmap. This strategic initiative successfully opened a new revenue stream for the company, driving significant business growth.Established and cultivated the first strategic partnerships with leading European grocers and global Consumer Packaged Goods (CPG) brands, significantly enhancing the company’s market presence and driving collaborative growth.

Lausanne, Vaud, Switzerland

Developed the group strategy and its brand repositioning within the Nestle Research.Connected the dots from digital & data strategy to development and launch of proprietary, science-based digital assets (algorithms and prototypes), enabling products’ concepts innovation and supporting growth of existing products. Initiated the collaboration with various Nestlé businesses (as new internal clients).Managed the team of data experts and software developers (8 people) in agile methodology (Scrum).

Switzerland

Online platform helping seniors to go through the transition process of retirement, providing coaching, educational content and community building activities.

Vevey, Canton De Vaud, Switzerland

Leading Global MAGGI (#1 food brand worldwide) re-launch with the focus on consumers' engagement strategy (inc. data & content strategy, SEO and SEM, analytics, social media and eCommerce) and its implementation across 10+ countries. Global digital assets and campaigns creation with roll out in more than 15 markets managing multicultural virtual teams.Creating 3G Digital Innovation Roadmap of 10+ innovative solutions for 3 food brands (focus on digitally-enabled services and business models) and their piloting in collaboration with external start-ups.

Warsaw Area, Poland

I have developed long-term digital communication strategy for WINIARY (#1 food brand in Poland) with the focus on CRM & loyalty program, and a re-launch of winiary.pl (recipe website) bringing it to #3 biggest recipe website in Poland.As a part of my role I was leading National CSR Program which became the biggest educational program in Poland - “Live tasty and healthy” (4 editions; 100% reach and 50% engagement of Polish junior high schools).Managerial experience leading Digital Comm Team (3 people).

Vevey, Switzerland

Member of an international, 8-months program for digital immersionDevelopment of digital solutions across various Nestlé Businesses, hands-on managements of global social accounts (Nestea).Internal communication: effective global promotion of a social enterprise tool – Salesforce Chatter (210 000 employees as users); digital immersion (reverse mentoring) for EBM members.

Warsaw Area, Poland

CRM Strategy: focus on a loyalty program, organization of online & offline activities (Ambassadors Days, publishing of a quarterly).Brand Crisis managementTeam (3 people) & budget management

Management of Public Relations for Nestlé brands (WINIARY, KIT KAT, PRINCESSA, NESCAFÉ, NESVITA, NESTLÉ ice-cream).

Turkey

Digital communication and promotion of the work opportunities for students in TurkeyCollaboration with the local rehabilitation centers for kids

Disruptive Innovation

Master'S Degree, Economy, Economic Publicity And Public Relations

Global Startup Accelerator/Innovation