Anna Margarita Fernando Email & Phone Number

Valenzuela, Ncr, Ph

- Lead overall performance (growth, profitability, experience) and P&L of categories- Develop and execute strategies to achieve revenue and margin targets, by leveraging pricing and product assortment- Ideate merchandising optimizations to drive traffic and conversion rate.

Philippines

- Responsible for the overall performance (sales growth, profitability) of Diapers & Wipes and Food & Nutrition categories- Managing category and account strategies to achieve revenue and margin targets

Philippines

Responsible for driving growth and retention of key programs: - Subscribe & Save, Philippines’ first diaper subscription service; now expanding across categories- Gift Registry, gifting made easy for every occassion - Referral program, your one-stop shop for family essentials made better with friends.

Philippines

Responsible for the overall strategy, execution, and growth of Health and Beauty categories under Crossborder business. Identifying areas of opportunity and supplement overseas seller strategies with market trends.

Philippines

Responsible for adapting strategies of FMCG Crossborder business to changing market demands. Directed a team of account managers to further develop the sellers and categories through robust incubation plans.

Philippines

Executed strategy and drove sales growth of FMCG categories under Crossborder business. Managed 40+ overseas accounts to improve business in the Philippines by identifying assortment gaps, trends, and opportunities in the local market.

Conducted market research and analyzed data on consumer behavior, then co-authored a thesis marketing plan to strengthen market differentiation. The recommended strategy was to leverage Japanese food assortment in both ready-to-eat and packaged goods. The thesis received a final grade average of 94%.

Manila, Philippines

Worked with the MAKE UP FOR EVER brand to organize activities such as press launches, workshops, and press kits. Translated campaign ideas into decks, and created attractive brand copies for social media content that increased social media following.

Bs Marketing Management, Marketing

Activities and Societies: DLSU Radio: Green Giant FM Radio DJ and Events Host at DLSU's campus radio station. Received training.

Transformational Coaching Business Online Program

Successful completion of the International Coaching Federation approved coach certificate training program; formally assessed to clearly.