Beatrice V. Email & Phone Number

Performs commercial responsibilities, such as bottom-line performance management and channel distribution expansion. Doubled the brand’s share of business through product launches and pricing strategy.

Manages product development for all FMCG and non-textile projects for the Private Label brand of Edamama, Bean. Leads strategic planning to identify high-potential product categories and fill in portfolio gaps.

Responsible for strategically planning the annual product launch calendar to attain first-to-market advantage and drive sales growth. Spearheaded all product development projects and launched a total of 11 products, growing NPD sales by 15% vs. the previous year. Proposed process improvements and led execution across cross-functional teams.

Leads product development of major launches and spearheads the preparation of all NPD cost sheets, analyzes and proposes the optimal pricing and margins. Responsible for training new and existing employees on the NPD process and process improvements.

Oversaw the end-to-end product development of innovations and reformulation projects, launching 20 products which contributed 7% to total company sales. Collaborated with cross-functional teams to establish product positioning and ensure successful launches.

Metro Manila

Oversees above-the-line placements, manages the execution of below-the-line programs, and handles the social media platform of brandy and local wine brands. Monitors sales, marketing, and research data and analyzes the available information to address gaps and market fit.Assisted with the relaunch and below-the-line activations of a brandy product, resulting in a 100% increase in sales and matching UAI metrics to industry norms. Spearheaded the national consumer promo for a local wine brand achieving 25% sales growth and an increase in market share.

Involved in the development of four new fragrances and a new line of colored cosmetics for the Bench brand.

Organized trade marketing activities and supervised the holistic business processes of five clients such as Century Pacific Food, Mondelez, and California Sunshine milk