- Managed the online presentation of product assortments, including product information, photography, category details, and website merchandising.- Worked proficiently with multiple Content Management Systems (CMS) to ensure accurate and timely content updates.- Executed and maintained the merchandising calendar for assigned product categories.- Collaborated with creative and content teams to secure high-quality product images and copy.- Partnered with merchandising and inventory teams to resolve bin audits, out-of-stock issues, website exception reporting, and backorders.

- Led the development of marketing collateral, including menus, table tents, flyers, posters, and billboards, managing the entire process from concept to production and delivery.- Collaborated with cross-functional teams, including R&D, Operations, Design, Digital and Media Marketing, PR, Local Marketing, IT, and external partners.-Launched sales-driven food and beverage promotions in alignment with the marketing calendar, analyzed performance, and optimized communication channels for maximum impact.- Conducted data analysis, research, and reporting to support marketing initiatives.- Contributed to the development and maintenance of the Franchisee web portal, curating marketingpackages for franchisees and regional and international restaurants.- Organized and managed photo shoots and video sessions in collaboration with photographers and foodstylists.

- Supervised the development, updates, and inventory management of menu and POS materials, ensuring timely reprints and availability across all units.- Reviewed and edited written marketing materials, maintaining high-quality standards before design andprint stages.- Collaborated with the internal graphic design team, overseeing the production and distribution ofmarketing collateral.- Managed content updates for the T.G.I. Friday's website, developing and uploading engaging new material to enhance the brand’s online presence.- Created PowerPoint presentations for key project meetings, effectively communicating marketingstrategies and campaign performance.- Planned and managed the marketing budget to ensure alignment with project goals.