Anna Galak Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

- Conducted an audit of all acquisition systems and internal operational processes for marketing- Spearheaded channel optimization and enhancement of marketing operations- Supervised and actively navigated existing go-to-market campaigns - Designed new demand-gen marketing strategies and communications tactics for existing and new B2B software products- Drove qualified leads and pipeline value with the help of strategic partnerships, marketing automation systems, digital marketing and CRM optimization (lead scoring, nurturing, list building, database enrichment and management)- Re-designed and updated existing programming to an overarching marketing strategy with a primary focus on intent-generating content- Navigated relationships with external partners for the optimization of marketing systems (HubSpot, Salesforce, and Digital marketing agencies)- Designed sales assets for funnel stages support- Brought digital marketing and SEO in-house. Optimized and reported on web-presence- Evaluated, forecasted, optimized and reported on marketing department performance- Developed and managed partnerships with multiple distribution channels and industry associations- Gathered and analyzed insights from the customer success team on ICPs, competitors, market trends, resulting in adjustments in campaign strategy and program execution (full funnel analysis)- Supervised virtual and in-person events (planning, execution and post-event marketing)- Managed a marketing team's day-to-day activities and navigated employees' professional development

Vancouver, British Columbia, Canada

Canada

- Launched, supervised and actively navigated multiple go-to-market campaigns involving cross-functional teams, targeting mid-market and enterprise-level prospects (ABM)- Drove qualified leads and pipeline value by using marketing automation, CRM systems (lead scoring, nurturing, list building, database management)- Generated over $3mil USD in pipeline value in the first 8 months of the demand generation campaign - Designed aligning programming to an overarching marketing strategy- Built out marketing research team activities, TAM list, and lead scoring- Closely collaborated with sales, product, content team, web dev and design team on leading initiatives through to execution/ completion- Designed sales assets for funnel stages support- Evaluated, forecasted, optimized and reported on campaign performance, budgets- Developed and managed partnerships with multiple distribution channels and industry associations- Gathered and analyzed insights from the vertical teams on ICPs, market trends, campaign strategy and execution (full funnel analysis)- Conceptualized art direction for paid promotion, A/B testing (paid media advertising)- Drove program adoption through effective internal and external communication, staff training- Launched a SaaS product to a new market- Supervised virtual and in-person events (planning, execution and post-event marketing)

Vancouver, British Columbia, Canada

- Worked in partnership with the creative team, developing creative briefs andguiding creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets- Conceptualized and executed multi-channel campaigns (driving paid and organic traffic) across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels- Updated website content, supervised the creation of customer-facing documents - Established marketing campaigns and executed them within time and budget constraints- Documented business processes, created marketing process templates and sales enablement assets- Gathered customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads via data analysis- Identified and reported on the effectiveness and impact of all marketing initiatives by tracking, analyzing, and optimizing them accordingly- Presented ideas and final deliverables to internal and external teams

Vancouver, British Columbia, Canada

- Marketing and advertising campaign strategy implementation- Trade shows and corporate events planning, attending- Sales development, tracking, reporting and forecasting- Email & content marketing (A/B testing)- Marketing research, competitors analysis- Website maintenance, SMM and SEO- Contributing to customer acquisition strategy, business development goals & corporate KPI

Vancouver, Canada Area

Colony Kits / Main St. / Granville st / Northwoods- Customer service- New staff training- Supervision of staff - Serve It Right certification- Opening and closing duties- PR and Brand ambassadorship at venues- Daily communication with operations department- Event management (event organization, support, planning and execution)

Vancouver, Canada Area

- Cross-platform SMM (Twitter, Facebook, Instagram) and email marketing- Paid ads content creation and management (art direction and copywriting)- Management of internal and external partner relations- Influencer campaign management- Internal marketing, sales enablement and staff incentives development- Marketing research (competitors analysis)- Planning and execution of the events (B2B2C), and marketing campaigns (ABM marketing)- Customer-centric event production services and support- Festival staffing and event coordination (FVDED In The Park, Snowbombing, Contact)

Vancouver, Canada Area

Dover Arms Pub- Event management (event organization support, planning, idea generation)- Customer service (hostessing, bartending) and venue management- Communication with operations department- Opening and closing duties- Serve It Right certification - New staff training

- Built a branding campaign that brought the business an international partnership and 30% increase in new clients- Conceptualized art direction for outdoor advertising as well as paid ads- Developed multiple partnerships within the medical tourism industry (mainly, South Korean partners)- Represented the team at online and in-person events (industry conferences, partnerswebinars)- Set up internal and external marketing communications, annual budget guidelines- Conducted competitor analysis and other market research activities- Optimized web presence, minor SEO and set up e-mail marketing campaigns according to the events calendar- Reported on campaign performance

- Sold ads in print media (monthly magazines, weekly local newspaper) with 200,000+ circulation- Worked closely with customers to optimize their advertising budget- Collaborated with the design department on the art direction of ads and landing pages- Prepared and executed dynamic presentations and creative pitches to active customer accounts- Participated in networking, cold calling, and attending seminars and local print media industry events - Tracked sales OKRs, managed CRM on a daily basis and followed sales procedures set down by management- Prepared and submitted weekly follow-through update reports on active customer accounts and prospects

Daejeon, Korea

- SMM for educational clubs and groups- Assisted with data research for case studies creation process- Assisted on the development of school academic file storage system (for AACSB accreditation process)- Created logical frameworks, process mapping- Managed students' papers submission schedule- Managed office paperwork (e.g. creating, editing, collecting, organizing documents, etc.)- Event assistance (e.g. flash mobs and business games)

Master Of Administrative Science (Mas), Global Health And Human Services Administration

Social Marketing program

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General

Activities and Societies: Business Law Club Korean Language Club Dance Club